Kynship

Super Bowl Sunday is a peak moment of the year Companies notoriously spend mass marketing dollars to activate their brand at such peak moments. For many, this upcoming Sunday, will be their largest investment of all four quarters of the year Whether its a 30-sec commercial spot on tv a live activation on-site or a partnership with a star player companies look to leverage this weekend to benefit their brand. Tune in today as we talk about capitalizing on this moment in the most effective way, that not only achieves great brand awareness, but more importantly reaps mass revenue dollars.

Tune in today as we talk about what type of influencer content you want to be creating for each touch point of the customer journey. Which type of influencer content has worked for you as a first touch point, second, and third within your over all paid media funnel? When it comes to influencer acquisition funnels, we definitely would not limit yourselves to boosting an influencer post.

Influencer Social Posts vs Influencer Sponsored Posts. What’s the difference and which is more effective within the landscape of influencer marketing today? Here we breakdown reach, engagement, frequency, conversion rate and more! I encourage you to engage and ask any questions you may have- Let’s make this interactive!

Influencers are content creators. We pride ourselves on having a network of people that understand social content for brands' demographics. This piece of content was on behalf of a gold plated jewelry brand that was targeting an urban demographic. This is the perfect example of an influencer understanding the brand's audience and figuring out how to communicate in a socially native way! We felt this was an effective creative to showcase exactly what the brand was tryi...ng to communicate which was simply to let people know that you can look great and it doesn't have to break the bank! #InfluencerContentisKing #InfluencerMarketing #Influencer #InfluencerAds #DigitalMarketing #InfluencerFunnels #contentmarketing #fbads #content #marketingstrategy #contentstrategy #socialmedia #paidsocial

We are back @shopify LA! Come join us JAN 20th! This time we will be discussing getting off to a strong start in 2020 by leveraging influencer content in paid media LINK IN BIO to sign up

Infulencer Content Breakdown A perfect prospecting piece that is educational yet entertaining as the influencer provides viewers with a great product tutorial! She is clear, concise, and to the point in explaining the product in what potential consumers can expect to get from their purchase ... This enables people to come to a clear understanding of the product within the modern day attention span before scrolling on amidst their social binge

Two influencers talking to each other about your product. This isn’t behind the scenes but happening organically, in what we created in an, Instagram Hangout - Both creators go live which makes two audiences tuning in at one time for an authentic conversation around your product.

Happy New Year from the Kynship Fam! #2020 will be an exciting year for influencer marketing!

If Facebook is "White Labeling" countless influencers, both macro & micro, to rally around their Portal from Facebook product, than what does this mean for FB ads, Influencer Marketing, and overall Digital Marketing best practices? More to come on this topic from Kynship! In the meantime, tag who your influencer of choice would be in the comments below to "White Label" on behalf of your brand!

Content Breakdown | Perfect Prospecting // Top of the Funnel video as it’s incredibly educational about the brand’s best-selling product but also is entertaining- Exactly what we’re looking for in a first touch point with potential consumers as we look to introduce them to a brand // product. Attention Analysis: 11-second video average watch time when repurposed via FB ads 5-sec alone has proven to be incredibly ATTENTION grabbing.... Interest Analysis: 41% (3-sec views/Impressions) of the people who had this content put in front of them stopped to watch the video for +3-seconds! We have found that if more than 30% of viewers stop scrolling on their feed to watch your video for more than 3-secs, you have found yourself a great content piece and sparked INTEREST!

Click the Link in Bio Read @codywittick ‘s breakdown of our philosophy here at Kynship when it comes to influencer marketing and their content.

Influencer - We hear and use it all the time but what is the definition of an influencer? An individual who has the power to affect purchase decisions of others because of their authority, status or relationship to a particular audience, often their own on social media. Question: who is your favorite influencer you follow? And does that reflect your purchase history? Comment below!