Kenware Solutions

Are you a machine tool builder, dealer, or end user? If you are one of the 3, we can help you connect with the other 2. Kenware Solutions has been serving the machine tool industry for over 8 years. Doing so has allowed us to learn the behavior of both machine tool distributors and users alike allowing us to create a more seamless connection between the two through online platforms cost effectively. Learn More: https://kenwaresolutions.com/digital-marketing-for-the-mac/ #machinetools #diemold #aerospace #automotive #mfg #machinist #lathe #metalworking #milling #cnc #precision #engineering #manufacturing #metal #digitalmarketing #seo #webdesign #cpc #adwords #socialmedia #marketing2manufacturing #manufacturing2marketing

Blog: ROI for Having a Machine Tool Website To stay relevant in today’s competitive industries, having a professionally developed website is a critical step a business should take. What do most people do when they are considering a new purchase or seeking a particular service? They go online of course. Everything is online and if you are not, you have set yourself up at a competitive disadvantage. There’s a world of potential clients out there, and you can benefit by cate...ring to them when possible. [Advantages of Selling Online] Many small business owners choose to sell their products solely online. By doing this, they can significantly decrease their expenses and therefore increase their profits. Entrepreneurs that have storefronts are many times surprised at how expensive it is to keep their doors open. For example, a storefront will have to pay for electricity, water, gas, not to mention employees. All of that adds up and when you add the purchasing of inventory and that can put some business owners over the edge. That is why so many people have chosen to either skip storefronts altogether or close-up their existing shops and sell totally online. When you choose to sell your products solely online, it’s important that the website they are going to is user-friendly and provides an overall good experience. To do this it’s important to know who your audience is. For example, if you are selling vintage toys and collectibles, it’s important to match the theme of the different pages to the actual products you are selling. If you are developing your website on your own, you may find some templates that are handy, however... Read More: https://kenwaresolutions.com/roi-for-having-a-professional/ #machinetools #diemold #aerospace #automotive #mfg #machinist #lathe #metalworking #milling #cnc #precision #engineering #manufacturing #metal #digitalmarketing #seo #webdesign #cpc #adwords #socialmedia #marketing2manufacturing #manufacturing2marketing

Blog: Increasing Online Searches in the Machine Tool Industry There are 190,000 manufacturers with less than 20 employees your shop is probably one of them. Marketing might mean more hours added on top of the hours devoted to getting jobs through the shop. But you don’t need to do marketing in-house, especially digital marketing. [Word of Mouth and Door Knocking Limits]...Continue reading

Client Highlight: Kent Industrial USA, Inc. Founded in 1979, Kent USA has been providing machine tools such as surface grinders, lathes, milling machines, and many others globally. As the decades went by, its product categories grew exponentially. Product categories spawned new subcategories. Subcategories then spawned new variations in configurations. Kent USA needed a website that can help its customers and distributors find the machine that they need within 2 to 3 clicks. ...By completely redesigning the website layout, both customers and distributors have found it easier to navigate through the website to find exactly what they need. The dynamic comparison table feature allows for machines in the same series to be displayed side by side. In addition to the internal overhaul, we also helped Kent Industrial USA get listed onto dealer sites to gain more traffic leading back to the website. As with all other Kenware Solutions powered sites, the Kent USA website is fully responsive, search engine optimized, and hosted on our enterprise grade server. These make it possible for their new website to not only be easy to use on any device, but also rank high on search engines. Learn More: https://kenwaresolutions.com/project/kent-usa-website/ #machinetools #diemold #aerospace #automotive #mfg #machinist #lathe #metalworking #milling #cnc #precision #engineering #manufacturing #metal #digitalmarketing #seo #webdesign #cpc #adwords #socialmedia #marketing2manufacturing #manufacturing2marketing

Blog: How Do You Reel in Local Machine Tool Users? Digital marketing has been a branch of business development that’s been often overlooked by most in the machine tool industry. In its most basic form, having a website that effectively conveys your message and reaches your prospects can give you an edge over your competitors. Yes, local machine tool distributors thrive on repeat customers. However, as the younger generations sub in for the Baby Boomers, changes in the way peo...ple shop for machine tool equipment are expected. Machine equipment and tooling users purchase new units because either the old ones wear out or they are expanding. How do they make sure about their next investment? How do they give your shop a shot? All reputable machine builders have local distributor support in nearly every state. So any given end user will have at least one local distributor within driving distance. How do you reel in these local potential customers? Read More: https://kenwaresolutions.com/why-should-machine-tool-distr/ #machinetools #diemold #aerospace #automotive #mfg #machinist #lathe #metalworking #milling #cnc #precision #engineering #manufacturing #metal #digitalmarketing #seo #webdesign #cpc #adwords #socialmedia #marketing2manufacturing #manufacturing2marketing

Blog: How to Build Backlinks in 2019 What are backlinks? Backlinks are one of the most important components of Search Engine Optimization. Backlinks are links that are directed back to your website and gives an indication of the importance or authority of your website to the search engines.... Why are backlinks important for SEO? They help index your website on Google more easily. Backlinks enable Google spiders to find and crawl through pages that help with faster indexing of your website. In addition, backlinks help boost credibility and online reputation. Backlinks to your website are also gauged by how relevant and legitimate they are. One authoritative link from a .edu or a .gov website weighs more than a thousand spam backlinks. At the end or the day, Google’s goal is to deliver to its users, the searchers, the most accurate recommendation based on the websites’ reputation on the Internet. Read More: https://kenwaresolutions.com/how-to-build-backlinks-in-2019/ #machinetools #diemold #aerospace #automotive #mfg #machinist #lathe #metalworking #milling #cnc #precision #engineering #manufacturing #metal #digitalmarketing #seo #webdesign #cpc #adwords #socialmedia #marketing2manufacturing #manufacturing2marketing

Blog: Social Media Marketing for Machine Shops Sure, there’s a lot of tech buzzwords that get thrown around loosely nowadays. There are tech phrases like social media influencing, e-mail blasting, split A/B testing, pay-per-click, etc. Albeit some of these aren’t really new buzzwords, they have been proven effective marketing tools. In fact, these tools have been getting more and more effective as the number of mobile phone users grow yearly. There was a time when smartphones... and social media were only used by the younger crowd. However, it was inevitable that the baby boomers would eventually catch on. A Forbes survey says that 82% of baby boomers and seniors now spend more time online more than watching TV. This same group also own an average of 4.6 online accounts per user Facebook and LinkedIn being the most common. Combine this with the millennial crowd, who we already know are active online users, then that easily makes up almost everybody. #machinetools #diemold #aerospace #automotive #mfg #machinist #lathe #metalworking #milling #cnc #precision #engineering #manufacturing #metal #digitalmarketing #seo #webdesign #cpc #adwords #socialmedia #marketing2manufacturing #manufacturing2marketing https://kenwaresolutions.com/social-media-marketing-for-ma/

Client Highlight: Digitool Solutions Digitool Solutions provides a complete line of innovative precision calibration systems and torque measuring devices as well as custom ergonomic tooling, fixtures and adapters. Their brand new Kenware Solutions powered website allows them to showcase their full line of highly precise torque meters, wrenches and testers while also allowing the customers to configure the exact specifications that they need and send a request for quote with e...ase. As with all other Kenware Solutions powered sites, the Digitool Solutions website is fully responsive, search engine optimized, and hosted on our enterprise grade server. These make it possible for their new website to not only be easy to use on any device, but also rank high on search engines. #machinetools #diemold #aerospace #automotive #mfg #machinist #lathe #metalworking #milling #cnc #precision #engineering #manufacturing #metal #digitalmarketing #seo #webdesign #cpc #adwords #socialmedia #marketing2manufacturing #manufacturing2marketing #digitoolsolutions https://www.digitoolsolutions.com/

Blog: Local Job Shops Google for their Next Machines There was a time when door knocking was the in-thing to get a local job shop to take a peek at your machine listings. Don’t get me wrong, it’s a good opportunity for YOU to then take a peek at what they currently have running in the back warehouse. Your eyes would then instantly glisten the moment you see that exhausted knee mill that probably won’t make it ‘till Christmas anymore. Read More: https://kenwaresolutions.com/local-job-shops-google-for-th/

Blog: 7 Tactics for Better Lead Conversion Rendering more conversions requires more than asking people to like your content or product. A solid strategy is needed to optimize the sales funnel from initial content through to sale. Read more to learn about 7 tips for better lead conversion. https://kenwaresolutions.com/7-tactics-better-lead-convers/... #machinetools #diemold #aerospace #automotive #mfg #machinist #lathe #metalworking #milling #cnc #precision #engineering #manufacturing #metal #digitalmarketing #seo #webdesign #cpc #adwords #socialmedia #marketing2manufacturing #manufacturing2marketing

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