KCD PR Inc.

One of the hardest parts of any marketer’s job is proving #ROI. Luckily, the industry has developed methods to reinforce the art of #mediarelations with data to back up the impact of stories created. #Shareofvoice (SOV) is the number of times a #brand is mentioned on the web in comparison to its competitors and is strongly correlated with #brandawareness. For a limited time, KCD PR is offering a full SOV analysis. Request your free analysis now. https://buff.ly/35xin7W

The Bottom Line Blog goes behind the scenes of an IPO. It's a process that takes a considerable amount of planning, time, coordination and effort from numerous people and usually begins months if not years before the initial offering. https://buff.ly/3g58JiZ #IPO #IPOprocess #publicoffering #investorrelations

Can you show how your efforts are moving the needle for your brand's web presence? Do you regularly check how your brand stacks up against competitors? Here's how to get started with an important metric called share of voice. https://buff.ly/3hGsNXT #marketingtips #PRmistakes #marketingintegration #ShareofVoice

China has created a cyber yuan. It gives Beijing power to track spending in real time. Importantly, it's money that isn’t linked to the dollar-dominated global financial system. https://buff.ly/3wSK07u #digitalcurrency #cyberyuan #cybermoney #globaleconomy

Brand loyalty trumps services and products. Our blog discusses this fact in relation to the fintech industry and how these companies are winning by reshaping today's market. https://buff.ly/3kmP4LJ #fintech #branding #brandreputation #brandloyalty #shareofvoice

Most #transportation and #logistics companies had a digitalization strategy before the COVID-19 pandemic, but the implementation was moving at a snail’s pace. That's no longer the case. https://buff.ly/32ecMkS #transportationtechnology #logisticsindustrytech

Thousands of #advisors are working from home due to #Covid-19. Christian D’Urso took the unusual step of giving up the office for the open water with the help of Financial Advocates. https://buff.ly/2BJ8tVj #financialservices #financialadvisor #finance

Gen Zers are nearly five times as likely to say they get financial advice including stock tips from social media as adults in their 40s or older. https://buff.ly/2QkNnUc #financialadvice #socialmedia #stocktips #investing

One of the strongest metrics communications professionals can leverage in 2021 is Share of Voice. Here's how to get your brand's SOV. https://buff.ly/35xin7W #competitivebranding #SEO #brandanalysis #shareofvoice #marketingsuccess #communications #communicationsmetrics #marketingmetrics #marketingresults #marketing

Our latest blog highlights a leader in the financial services industry who's dedicated her career to advancing the independent practices of Financial Advisors around the country. Angela Vlach is the President and CEO of Financial Advocates and strives to provide efficient processes for the greatest organizational benefits; both for Financial Advocates and their advisors. https://buff.ly/3fuTpMt #financialservices #CEO #financialadvisor #finance

With so many bad actors on the #internet, the need for #cybersecurity professionals continues to increase. Lisa Easterly of the San Diego Cyber Center of Excellence explains why this creates increased opportunities for underrepresented communities in the San Diego Business Journal. https://buff.ly/2BJ8tVj @SDbusiness #cybersecurityjobs #SanDiego #tech @SDCCOE

This week Robinhood announced it's removing the confetti feature on its app in an effort to remove the distraction from its overall mission of democratizing investing. #investingapps #investing #Robinhood #fintech #fintechnews CNBC

A #SPAC is a publicly-traded shell company set up specifically to merge with, and take public, a private company. Should we be investing in them? https://buff.ly/3ua8d7p #investment #risktolerance #blankcheckcompany #IPO #wallstreet

Missed our virtual conference strategy and storytelling webinar? Check out the full video addressing specific ways to optimize your virtual event experience and master the art of storytelling to gain much-needed attention for your enterprise in a competitive market. https://buff.ly/3o7Qb3q #virturalconference #communictions #commsstrategy #storytelling #virturalexperience

Before 2020, crisis management planning appeared to be a lot simpler. This is no longer the case. Taking lessons from this year, Trish DaCosta takes us through 3 easy steps to reinvent your crisis response plan. https://buff.ly/34WQ9CG #crisismanagement #communicationsstrategy #survivalguide

Microdea, a provider of document management workflow automation tools for the transport and logistics industries, was recently acquired by our client Transflo. Ben Straight of FreightWaves discusses the benefits of this merger in accelerating supply chain digitization. https://buff.ly/2BJ8tVj #transportationtech #supplychain #logistics

In total, the largest U.S. bank is pledging $26 billion to various housing initiatives the bulk of the bank’s financial commitment. The sum is the largest to date committed by a single entity and comes as the U.S. is roiled by social unrest and the fallout from the coronavirus pandemic. https://buff.ly/3nqHK2R #banking #finance Yahoo Finance

At the start of the #pandemic, many workers had to adjust to working from home. They have now moved from simply embracing it to expecting it. A whopping 1 in 2 people will not return to jobs that don’t offer remote work as an option. https://buff.ly/3nM6kvb #WFH #virtualoffice

Many people still do not have access even to the very basic financial services and investment is even worse in terms of accessibility. James Ryan discusses in Entrepreneur how #fintech is trying to help. When it comes to financial inclusivity, fintech is advancing at rapid rates. https://buff.ly/30QWf6f #fintechsolutions #digitalbanking

After a year of anticipation, Venmo has finally released its first credit-card to U.S based customers. Igor Bonifacic shares the scoop in Engadget. #fintech #personalfinance #finance

Data collection is the backbone of the internet ecosystem, but it’s largely invisible to the average user. Learn more about the tools and organizations working to make this information more transparent in Recode. ... #data #datacollection #cybersecurity See more

Covid-19 has accelerated the digitization of many financial services and many of those changes are expected to stick even after the pandemic ends. This could mean huge growth opportunities for banks investing in new technology capabilities and "fintech" firms that make digital financial services. Read more from Clare Duffy via CNN: https://buff.ly/3kxe5CK #Covid19 #digitaltranformation #financialservices #fintech

A recent report says Americans worry more about running out of money in retirement than declining health. Jill Cornfield shares steps you can take to prevent this from happening in CNBC. https://buff.ly/2FBZdDO #retirement #personalfinance #financialplanning

Israel’s startup scene is booming with fintech success-stories such as recently-listed insurtech LEMONADE trading app eToro and the payments group Melio. Read more about why Israeli fintechs are becoming a hot prize for investors in Sifted. https://buff.ly/3coPWeE #FinTech #insurtech #venturecapital #startup

The market value of big #fintech companies rises to $1 trillion, more than the largest #banks. Why? Investors continue to reward software-based tech companies amid the #pandemic. At the same time, shares of traditional Wall Street banks have come under pressure amid low interest rates and fears of rising loan defaults. CNBC https://buff.ly/33Op8Rd #banking #payments #money

Our client Bill Unrue, who is the chief executive officer of Ensight makes the case that pandemic-related changes will lead to long-term growth in an informative article on Think Advisor. https://buff.ly/2BJ8tVj #insurance #lifeinsurance #annuitymarket