iSearch By City

As small businesses continue to adapt to new and unprecedented challenges, keeping in touch with existing customers remains crucial. Email campaigns are a great, cost-effective way to share company updates, feature seasonal promotions, and direct traffic to your website. @Mailchimp’s marketing automation platform and email marketing services are FREE to businesses with mailing lists of 2,000 subscribers or fewer. Their free plan includes marketing CRM, creative assistant, an...d basic tools that are perfect for email marketing beginners who want to grow their audience and stay top of mind with existing customers. Visit https://mailchimp.com/resources/ for free resources, including the basics of email marketing, best practices for creating your first email campaign, and more. If you’d like to learn more about improving your customer communication and retention, contact us today. (800) 499-2064

Happy Thanksgiving from the iSearch By City team! We wish you and your loved ones a warm celebration. Our office will be closed on Thursday, November 26th and Friday, November 27th. We will resume our regular hours beginning Monday, November 30th.

Don’t forget to update your Google My Business listing for the holidays! With the Thanksgiving holiday quickly approaching, now is the time to let your customers know when your business will be open by preparing your online listings. Whether your business’s regular hours will change due to an official holiday or special event, it’s important to schedule these dates in Google My Business at least one to two weeks in advance. This will allow customers to see the new hours direc...tly in their search results and helps to avoid any confusion or misunderstanding. Visit the iSearch By City blog for step-by-step instructions for updating your hours in Google My Business, as well as helpful tips for ensuring current and potential clients have access to accurate, up-to-date business information, holiday hours, and seasonal promotions & products. https://www.isearchbycity.com//update-your-google-my-busi/

Cyber Security Awareness Tip 4: Share with Care Limit what information you post on social media: from personal addresses to where you like to grab coffee. What many people don’t realize is that these seemingly harmless details are all that criminals need to know to target you, your loved ones, and your physical belongings--online and in the real world. Keep Social Security numbers, account numbers, and passwords private, as well as specific information about yourself, includ...ing your full name, address, birthday, and even vacation plans. Disable location services that allow anyone to see where you are, and where you aren’t, at any given time. Learn how you can #BeCyberSmart by visiting the National Cyber Security Alliance website at https://staysafeonline.org/cybersecurity-awareness-month.