InterQ Research

Market research starts with finding the right candidates, and to do that, you first need to screen potential participants. This blog breaks down 3 best practices to follow when screening participants: https://interq-research.com/3-market-research-screening-be/

Are online focus groups worth it? https://interq-research.com/pros-and-cons-of-online-focus-/

Pop quiz! What's the difference between a mobile diary and a mobile ethnography? https://interq-research.com/mobile-diaries-versus-mobile-e/

In our second series on cognitive biases in the workplace, we discuss 4 additional biases that can lead to massive (and costly) business mistakes: https://interq-research.com/how-market-research-shines-a-l/

What's in store for 2021? We took a chance and tried to make a few predictions: https://interq-research.com/2021-market-research-trends-an/

Are you an educator or student? Here are some market research resources to supplement your teaching and learning: https://interq-research.com/qualitative-research-resources/

If you run an e-commerce site, read this to understand how to improve the customer experience during COVID-19: https://interq-research.com/how-has-consumer-online-shoppi/

If you run a business, this is a must-read: https://interq-research.com/how-qualitative-research-can-h/

Need some survey-writing tips? Here are a few good ones: https://interq-research.com/how-to-create-surveys-that-you/

Thinking about hiring a market research firm? Read this first: https://interq-research.com/what-do-top-market-research-co/

Today's business question: Which market research method is best? https://interq-research.com/which-market-research-method-i/

How has shopping behavior changed in a pandemic environment? (Hint: It drastically has, and here's how to respond.) https://interq-research.com/how-has-shopping-behavior-chan/

Do you know how to speak to your customers during COVID19? Here's how to learn: https://interq-research.com/how-to-put-out-corporate-commu/

Ever wondered how many people should be in a focus group? https://interq-research.com/how-many-people-should-be-in-a/

What should you look for when evaluating market research firms in San Francisco? https://interq-research.com/market-research-firms-in-san-f/

2020 market research trends! https://interq-research.com/2020-market-research-trends/

We're excited to see our article on the cover of HR.com: https://www.hr.com//employee-engagement-trends---2020_k55c