Hookit

Just like the NBA, the NHL hasn't seen the same level of fan engagement on social media that it did last season before COVID. One contributing factor in the NHL: not as many athletes are active on social media this season. BUT, brands are still benefitting from the promotion and fan engagement that is happening. GEICO, Bauer Hockey, & CCM Hockey top the list of brands promoted. See the full details in our infographic here: https://bit.ly/3vSmnvi

2 weeks after the All-Star Break, the NBA has entered the back half of the season. We analyzed which athletes and teams dominated on social media for the first half of the 2020-2021 season so far. One key takeaway: this season is still suffering from COVID challenges, seeing a significant drop in fan engagement (-30%) compared to the same period last year, just before the coronavirus brought the NBA (and all global sports) to a grinding halt. See the whole breakdown here: ht...tps://go.hookit.com//NBA%202021%20Midseason%20Infographi #spontech

At last weekend's PGA TOUR Players Championship, the top 5 brands by sponsorship value were all endemic brands, with Titleist taking the top spot, in part due to partner Justin Thomas pulling out the win. #spontech

Motorsports (combined 2- and 4-wheel engine powered racing) was the #2 sport by sponsorship value in 2020. We put together an analysis of the top brands and properties across motorsports last year as well as which ones are winning so far this year with a recap of NASCAR's flagship event, the #Daytona500. Official tire partner of NASCAR, Goodyear rolled to the top for the rain-delayed race in Florida. https://bit.ly/3kDc897