Hearst Bay Area

[CASE STUDY] For organizations in the education space, getting your brand out in front of parents and students in your area is everything. Here's how a Bay Area high school adapted and expanded their #MarketingStrategy to reach new applicants and drive noticeable business results: https://bit.ly/34iZV31

Is your business already Instagram famous? Or are you still working on it... Social media is a fast-paced industry with tons of constantly changing trends, and Instagram Reels is one of the more recent ones. Here how you can use Instagram Reels for business: https://bit.ly/3jbne2D

Ever wonder how political ads became what they are today? In 2020, political advertising is a $6.7 billion dollar industry. In this post, we talk about what makes an effective political ad, and share some examples of ones that work. Read it here: https://bit.ly/34hJUsB

It seems like the holiday season gets earlier every year... So, when do you start your holiday promos?

How can you prepare your business for a strong holiday season, with everything going on this year? There's still plenty of opportunity. While there's no doubt the holiday shopping season will play out differently in 2020, with a little preparation, you can still hit your end-of-year goals.... Here's our ultimate guide to holiday marketing this year, full of predictions, trends, and tips on how to make the most of the holidays. Read it here: https://bit.ly/2SEcjno

The podcast ad revolution is coming to an election near you. Politicians are turning to podcasts to sway undecided voters and raise awareness for their campaigns, and it makes sense why. A majority of U.S. adults listen to podcasts, so there's a good chance to reach the voters you'll need. ... Read more for how you can get started with political podcast advertising: https://bit.ly/3n9Cdxl

Dreaming of launching your next digital ad campaign but aren't sure where to start? Don't worry. We give you the tools you need to get your campaign off the ground here: https://bit.ly/34Q0ctd

It's no secret that virtual events have taken off this year. But, how many brands are actually pulling them off? A great webinar, Livestream, or online event can do wonders for brands seeking to build community. They're engaging, cost-effective, and can help you reach those audience members you may not have been able to before. Interested? Learn more about how you can build your community with virtual events: https://bit.ly/2FQhbmz

Is your business ready for Black Friday? Despite all of the challenges this year, you can still prepare your business and optimize for Black Friday. A solid holiday marketing strategy can take you sailing through the end of the year and gives you the opportunity to hit your goals. Here's how: https://bit.ly/37KzaXg

Is your business gearing up for the holiday season? Time to get your online marketing strategy together. This year, people have been spending more time online than ever, so make the most of your online marketing. ... Here's how: https://bit.ly/33856lO

Innovation is key to staying afloat. Let us know: how will your business change your industry?

We're big believers in video marketing year-round. But during the holidays, it can be especially poignant. Especially after this challenging year, a holiday marketing video can be a great way to connect with your customers near and far. Here are some of the best ones out there. Get inspired!... https://bit.ly/30d25yJ See more

How much of your native advertising is getting in front of your target audience? Do you know? If you're not sure, it might be time to take a look at the content distribution part of your native content strategy.... Content distribution done right will maximize your ROI. Read here to learn more: https://bit.ly/3cDISLe