Gumas

Is it time for a marketing check-up? It's so easy to get caught up in our day-to-day tactical work that we neglect to stop and take a good aerial view of our marketing efforts from thirty thousand feet. We've put together a few basic questions to ask yourself about your marketing efforts.

B2B and B2C marketing are often considered to be vastly different but at their core, they share a lot of similarities. Both rely on a thorough understanding of your customer and the ability to provide them with relevant content. Here are 5 tips for developing your B2B content marketing plan.

"When it comes to marketing your company, product or service, remember this it’s not about you. It never was about you. And it will never be about you." John Gumas, Marketing Smart. Download the full book at https://bit.ly/36ZLAtJ #WednesdayWisdom #QuoteoftheDay

Could your marketing strategy use a bit of spring cleaning? We wrote the book on how how to take on your industry gorillas and win! Download our Marketing Smart ebook for free at #MondayMotivation https://bit.ly/3gOE2NB

Happy St. Patrick's Day from the Gumas Advertising team. May the luck of the day find you and your business ventures.

From our lobby to yours, Gumas wishes every Challenger Brand a Happy Small Business Saturday! #SmallBusinessSaturday

From all of us at Gumas, we hope you are all having a safe and socially distanced Thanksgiving. #HappyThanksgiving

"Most brands are capable of so much more than they think. Know who you are. Know what makes you unique." John Gumas, Marketing Smart. Download the full book at https://bit.ly/36ZLAtJ #MotivationMonday #QuoteoftheDay

This #FlashbackFriday, we fondly remember a popular past project. While the world has changed dramatically since 2001, video games especially, our passion for developing brands has not.

"A brand is a promise to your customers." John Gumas, Marketing Smart. Download the full book at https://bit.ly/36ZLAtJ #WisdomWednesday #QuoteoftheDay

This Entrepreneur’s Day, we raise our glasses to all the entrepreneurs trying to build their empire. Never forget, almost every industry gorilla started as a Challenger Brand! #EntrepreneursDay

How do you know if you are a Challenger Brand? Gumas's own Craig Alexander explains:

"Challenger Brands must look at marketing in a different way. They never settle for the obvious." John Gumas, Marketing Smart. Download the full book at https://bit.ly/36ZLAtJ #WisdomWednesday #QuoteoftheDay

What is the most innovative thing your company has done this year? Why doesn't everybody know about it? Contact Gumas Advertising and own your marketing strategy #LikeABoss. Send us an email at [email protected] or give us a call today at 415-621-7575 to learn more. #NationalBossDay

Most of our recent inquiries have centered around one central, understandable theme: What should we do with our marketing during these unprecedented and scary times? Read our opinion, backed by over 70 years of history. https://gumas.com/marketing-during-challenging-times/

What’s your brand of distinction? Not sure? We can help. Learn more in this FREE copy of our Marketing Smart book. #ChallengerBrands #marketing https://fal.cn/3a305

Walt Disney has delayed and postponed the release of three major films, dealing a fresh blow to cinema operators struggling amid the pandemic. https://fal.cn/3a0Jj

How do you kick off a life-changing meeting? Start by asking four key initiation questions. #ChallengerBrands https://fal.cn/39ZqJ

Video direct mailers are not your average mailers. Send us a message to receive a FREE copy of our Marketing Smart book and learn more about Using Three Dimensional Direct Mail to Increase Sales! #ChallengerBrands #marketing

When it comes to #logodesign, remember to look ahead at application. The logo must look just as impactful on a business card as it does on the side of a building. #ChallengerBrands https://fal.cn/39oqc

We love a great mascot. In honor of #NationalJunkFoodDay, who's your favorite junk food mascot? From #TheHamburglar, #ColonelSanders, to #ErnieElf there are so many to choose from! https://fal.cn/39i3g

We use them in social media posts, text messages, and email subject lines, emojis play a huge part in #marketing strategies. #WorldEmojiDay

Has your company tried #PR? When it comes to press releases try packaging your message as a learning experience for a targeted publication’s readers. Send us a message to receive a FREE copy of our Marketing Smart book to learn more about PR! #NationalGiveSomethingAwayDay