Full Capacity Marketing, Inc.

Catch FCM at the @NAWDP Annual Conference on May 17-19, 2021, presenting "Promoting Equity with Effective Outreach to Vulnerable Populations: Virtual Strategies During COVID-19" Register here: https://www.nawdp.org/page/AnnualConference2021

Google search trends show that searches for 'GED Preparation' are up 37% over last year. Adult learners are realizing the value of a high school equivalency and are actively looking to continue their education. Let FCM create recruitment campaigns to direct these learners to your #AdultEd programs. Message me to learn how.

FCM 'Comeback' campaigns are helping #commColleges reconnect with gap year, former students and students reluctant to return to school during this uncertain time. Our digital behavioral, demographic and persona targeting are landing new student leads and helping community colleges meet their enrollment goals while enrollments are declining nationally. Message me to learn how we can help your school with a 'comeback' campaign today.

FCM on the road! We'll be presenting "Effective Student Recruitment During COVID-19" at Georgia’s Adult Education Virtual Spring Conference May 11-12, 2021 Register: http://www.gaea.org/2021-virtual-conference.html

#AdultEducation is crucial to filling an different type of #skillsgap than we're used to discussing: foundational skillsthe ability to effectively use basic English language, literacy and numeracy skillsskills that are necessary to get educational opportunities and start on career pathways. Message me to learn how Full Capacity Marketing, Inc. can help you recruit new #adultlearners to get them ready to train for the careers that strengthen regional economies. https://www.gettingsmart.com//adult-education-is-crucial-/

Despite earlier predictions that this might be their year, many #CommColleges are expecting enrollment declines -- some of them devastating. The impact is greatest on minority and low-income students. Full Capacity Marketing can help your school connect with vulnerable populations and move you closer to your enrollment goals with our menu of enrollment marketing and digital solutions at 35-50% less than benchmark costs. Message me for a pro bono consultation

#Highered #K12 #commcollege #cte marketers can make use of video ads for #Snapchat, #tiktok #facebook #Instagram to market their institutions. Video ads are seen by 400% more than static ads w/ higher lead conversion rates. Message me to learn how FCM can help you reach your enrollment marketing goals next term with our targeted digital marketing solutions for every platform. Here's an example:

Many who were thrown out of work by the virus will find it necessary to learn new skills before they can re-enter the labor market. Manyperhaps millionswill need quick, job-focused upskilling and reskilling. Community colleges have an opportunity to embrace a new, more ambitious roleto accept and champion that they are the nation’s primary provider of job-focused education and training. Full Capacity Marketing can help you navigate this disruption and recruit the students you need to learn the vital workforce skills that lead to regional economic recovery. Message me for a pro bono consult

It has been well documented that humans process information and make decisions based on emotion. And emotions are a major part of the pandemic, with about one-third of U.S. adults experiencing stress, anxiety, and great sadness due to COVID-19, according to a recent Commonwealth survey. Given this information, workforce and education organizations should re-examine recruitment and retention strategies for students and jobseekers, looking at their approach in the context of COVID-19. Context matters. Unless your organization’s messages are well researched and developed with COVID-19 in mind, you will be wasting valuable time, money and resources. To be successful, your messaging must appeal to your target audiences’ - https://blog.fullcapacitymarketing.com/3-ways-workforce-ed/

Targeting College and Career Readiness students for #adulted #esl and providing wrap-around services leads to #commcollege enrollment, retention & career readiness. Message me for a consult on enrollment campaigns that drive students to you. https://lnkd.in/gRYJ5n6

Unless your school’s messages are well researched & developed w/ #COVID-19 in mind, you'll be wasting valuable time & resources. Successful messaging will appeal to your target audiences’ emotional state. Msg me for a pro bono enrollment marketing consult https://blog.fullcapacitymarketing.com/3-ways-workforce-ed/

Experts argue that schools need to start having the tough conversations with studentsabout financial aid, matching, and managing the logistics of higher education during the pandemicnow to make sure students don’t miss out on college. Full Capacity Marketing can help you navigate through creating campaigns with consistent messaging and help communicate the value of your school to students who need it the most. Message me for a pro bono consult. - https://www.edweek.org//conflicting-messages-exacerbate-st

As you are considering your overarching social media plan, be sure to consider paid advertising opportunities, including lead generation. It has proven itself to be a cost-effective means to drive quality leads! If you need help getting a social media lead generation campaign up and running for your institution, contact us! Full Capacity Marketing, Inc.'s education digital marketing team is ready to help you drive students to you school and help you train career-ready students at 30% below the industry average cost. Message me for details.

Recruiting students requires creative social media strategies all year long to keep prospects engaged with the school. Our #socialmedia team can help your school stand out in the crowd and drive students toward enrollment. Msg, me for a pro bono consult. https://digitalmarketinginstitute.com//the-importance-of-s

The key to lead generation is the usability and visibility of your website. With so many other schools on the playing field, it’s important for your website to appear at top rank. But how do you get there? Well, it’s complicated, but Full Capacity Marketing, Inc. can help. Our digital team uses the most effective online strategies that will increase your conversion of clicks to student leads. Whether you’re targeting local or national recruitment, we can help gear the traffi...c towards your site and make sure students are landing on the right pages. Full Capacity Marketing can help you: Optimize your site’s main sources of leads using Google Analytics Strategize best marketing tactics for pay-per-click, search engine optimization, email, mobile and social media marketing Create geo-targeted pay-per-click ads for relevant search engines and social platforms Create optimized landing pages (forms) on your site and relevant social media platforms and measure results using Google Analytics Increase your reach into untapped prospective student segments (full-time, continuing education, international, etc.) Increase leads from mobile traffic. Message me for a pro bono consult, and together, lets get students through your door and meet your enrollment goals.

#CTE is a critical strategy for preparing Americans for future #edu#workforce opportunities. #CommCollege has a critical role in jumpstarting economic recovery. We are experts at CTE program marketing and can help you get learners trained & back to work. https://www.air.org//career-and-technical-education-prepar

"Community colleges must rise to the challenge, not simply trade on being cheap and accessible." Let FCM help you communicate the value of your #CTE programs through our effective enrollment & digital marketing solutions. Msg me for a pro bono consult. https://www.insidehighered.com//strategy-community-college