Flock Stack

"Nothing happens until somebody brands something." --Al Ries #Brand #BrandStrategy #EnsouledBrands #BusinessStrategy

At the end of the day . . . Life’s most persistent and urgent question is, ‘What are you doing for others?' Martin Luther King Jr. Was #drmartinlutherkingjr a #Brand? He was, a powerful Brand that encompassed the fire and energy of freedom, equality and intelligence. #Purpose #Quest #Passion #Fire #mlk

From the #Prophet himself, David Aaker: "Brand Trend #1: Authenticity Takes On A Deeper Meaning. Yes, we know #authenticity has been a buzzword for years. But it now embraces more and takes on a deeper meaning. Authentic brands stand for something. They are devoting themselves to a higher purpose, one that doesn’t just sell products but makes the world better. "... In 2021, how is your #Brand making the world a better place? #ensouledbrands #brandstrategy #brading #creativethinking https://www.prophet.com//5-trends-that-will-define-brands/

Merry winter day of joy! Whatever you are doing today and however you are celebrating, mark the occasion this year 2020! . . . Make it your own with gracious appreciation for what we have and who we love. Warm Wishes... - Ana / Orphea

The change in our capitalist system is here . . . A new generation of investors are changing the entire character of the market, even Jim Cramer from the popular show Mad Money on CNBC has noticed. Some key characteristics of this new wave of investors according to Cramer include belief in environmental, social and corporate governance, or ESG investing. ESG investing, is a form of sustainable investing that considers an investment's financial returns as well as its overall i...mpact. "This pandemic has become the ultimate changing of the guard, but you might have missed it if you're not plugged into what is happening with the younger generation" - Jim Cramer Is your Brand ready for this new era of commerce and capitalism? It will be, if your Brand has a Soul. #brand #brandstrategy #branding #financeandeconomy #newcapitalism #ensouledbrands https://www.cnbc.com//jim-cramer-young-investors-changed-t

Movies can inspire, move and even generate transformation with a meaningful and moving heroes journey, you will not find more nerdy sci-fi fans like us, so we are nerdaliciously excited about the upcoming releases on HBO-Max and in theaters of #TheMatrix4 and #Dune in 2021, if you share our passion unique and inspiring movies, you will love this! #WonderWoman1984 #HeroesJourney #Inspirational #Moving #movies #Nerds #TheMatrix4 #Dune https://cutt.ly/jhvWdAs

BALANCING THE EQUATION A bit challenging to absorb the 'maternal gift economy' sentence, but there is great value in the socio-cultural and philosophical tenets that it exposes, such as how the current unbalanced economy that we are experiencing, is due to the incessant goal to be "superior" and the drive to make more money at all costs, could be considered the "male" or "patriarchal" part of the economy meant to have a complementary, interconnected, and interdependent "femal...e" or "maternal" counterpart that balances the equation (Matrix anyone?), with the inclusion of individual, social and environmental concerns in the strategical foundation of businesses, enterprises and brands In conclusion, all things in existence eventually strive for balance . . . And it looks like our economy is finally reaching the point where the equation tries to balance itself out, this will be the next wave of Capitalism . . . The question is, will your brand be a pat of it? Ride the next wave of Capitalism and #EnsoulYourBrand, drive a business with purpose. #brand #sustainability #brandstrategy #niche #businessstrategy #experience #fulfillment #entrepreneur #success #inclusion #newcapitalism #balancetheequation https://www.opendemocracy.net//why-kindness-is-key-to-new/

There are more ways to create a successful company than you think, having a cut-throat, high-pressure, take-no-prisoners approach, creates a toxic culture where you see team members as competitors or obstacles. The Flip Side But a large and growing body of research on positive organizational psychology demonstrates that not only is a cut-throat environment harmful to productivity over time, but that a positive environment will lead to dramatic benefits for employers, employee...s, and the bottom line. Give your #Brand the basis to create a positive #WorkCulture, give your brand a #soul. #EnsoulYourBrand

Today we take time to recognize the people that were hear before European colonization happened who helped build this country at the beginning of time., they are the soul of this land #IndigenousPeoplesDay #StandForSomething

When designing a brand's symbol, a little context always helps the process. Here,placing the Amate symbol within the business cards, helps us work out the scale. From the Nahuatl language: matl, meaning paper or papyrus. Amate is a type of bark paper that has been crafted in Mexico since the precontact times. It was used primarily to create codices but also for communication, records, and ritual. #Brand #BrandSymbol #Design

How do you find your own Voice? Whether as an individual or as the foundation for your brand. Once you find your voice, your life's work begins . . . An interview with Monáe reveals it was through a "wake up call" she realized that if she didn't decide who she was and what she stood for, others were more than happy to tell her who to be. "I found it when I felt like my voice was being silenced. Early in my career I would show up at a photo shoot, and stylists would say, Hey,... you’re in this tuxedo, and you’re wearing your hair natural. It’s a bit avant-garde. How can we sell that? Perhaps you should look like this. Or record label execs would say, You’re this Black girl talking about science fiction and technology. It’s not marketable. How about you just get a more simple song and not have your work be so dense? Those conversations made me think, Okay, if I don’t find my voice, if I don’t speak up for myself, somebody else is going to do it for me." #brand #branding #generationz #authenticity #fondyourvoice #bewhoyouare

Fyodor Mikhailovich Dostoyevsky, Also Known As "Dostoevsky" November 1821 - 9 February 1881, Russian novelist and philosopher considered by his fellow writers as one of the greatest psychologists in world literature. His 1864 novella "Notes from Underground" is considered to be one of the first works of existentialist literature. "The Brothers Karamazov" is one of the greatest novels of all time. Above all, his works continue to enthrall readers by combining suspenseful plot...s with ultimate questions about faith, suffering, and the meaning of life Heavily quoted and referenced by Jim Morrison of The Doors and Sigmund Freud. #BrandStrategy #PhilosophyOfBrand #FindYourPurpose #EnsouledBrands

Who are the Gen-Z's? Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years. Brands are thinking about things they think are relevant in order to look cool, but it often comes across as trying too hard, and ultimately, inauthentic, says Bregman. Patagonia does a good job aligning who they are as a company with their social mission and what their customers care about. #Brands that invite you to join a #Ques...t and share a meaningful journey, are Brands that command loyalty without asking for it. Air is the element that holds the Quest in an #EnsouledBrand. Find your Air.

A new breed of Brands is coming, and it's being ushered in by the next generation of this planet, a generation that is not about opportunistic advertisements, cheap prices and unquestioned brand loyalties . . . "An important lens to evaluate companies is their mission. A strong, well-defined mission makes it easier to attract not only talent but also patrons from the up-and-coming generations like Millenials and Gen Z, who are known to be extremely purpose-driven in both the...ir work and their spending." Where does your Brand stand in this New Capitalism? #Brands #BrandStrategy #EnsouledBrands #Marketing #NewCapitalism

An undeniable passion and a relentless pursuit of a Quest, Alejandra Ocasio Cortez is an inspiration to all of us who have thought our ideas were unworthy of exploration because of our background, age, gender and level of education . . . She is an example of the new American Dream, and it's available to anyone who dares to reach for it. Reach for something bigger, for something that resonates internally with you and allow it take for you the ride of your life. #PassionBrands #EnsouledBrands #QuestBrands

Can a #Brand "be like" a religion?#EnsouledBrands can, and #TomBrady is banking on it. https://t.co/pOMvyu5S0h?amp=1

"If a Brand were a masterful painting, the Brand's Soul would provide the colors of your palette." -Orphea Do you know your Color Palette? #Brand #Branding #BrandStrategy #BrandSoul

WHY your Brand exist? This is a philosophical question as much as it is a strategic one. Recent world events have made apparent the blatant cracks that exist in today's pervasive business culture: A lack of care for the individual, community and the planet at large. This has brought the once trite question of "How are you making the world a better place" front and center in the minds of individual consumers, team members, investors and other business collaborators as your Br...and is analyzed and evaluated for possible adoption. Your Brand needs to make clear what it's Quest is as well as it's impact, this is where the choices will be made over the coming decades, have your brand stand for something that deeply resonates with you as a founder and it will authentically resonate with a consumer base that holds similar beliefs to your Brand. #EnsouledBrands #BrandQuest #BrandStrategy

Give yourself the time to cultivate your personal interests . . .

Walmart went from a loved company on a quest with Sam Walton at the helm to a corporation on a self-absorbed gluttonous rampage after his departure, while at the beginning communities rallied to get a Walmart store open in their neighborhood now they protest and rally to keep them out. And while all of this is true, their new programs are a genius stroke in business strategy . . . Walmart launches online summer camp called "Camp by Walmart" and a second program, "Walmart Driv...e-In" that will transform 160 parking lots of Walmart stores across the country into "contact-free" drive-in movie theaters with an opportunity to buy concessions online and pick them up before entering the "theater." Will this be enough to re-energize Walmart's decaying brand? #Brand #BusinessStrategy