Fantasy

70+ reels of work now on YouTube.com/FantasyUX

Case study in the works

The Webby Awards recognized #MasterClass as the best media streaming website and best education & reference app.

Dear Sleep, Sorry we broke up this morning :(

Our roots are in web design. Websites play a core function of any digital ecosystem. We help all sized companies find incredible ways to engage millions of people every day.

What if you envisioned a mobile OS, 100% of it based on artificial intelligence? How might that be? How about an A.I. driven music platform or an A.I. upgrade to an existing OS used by the majority of the APAC market? And what about voice control, how the UI should respond accordingly on a device at home or in your new smart car or while using a VR headset?... Welcome to Fantasy and the A.I revolution.

What exactly is a "Digital Ecosystem"? Over the past 2 years, Fantasy was engaged to envision and produce a suite of integrated products for Royal Caribbean Cruise Lines, including for their guests and staff. Digital products now play a key role for an entire fleet of ships for the world's most beloved Cruise Line. They include: Booking... Onboarding Facial recognition and security A digital concierge Connected TV Smart Rooms AR experiences Destination experiences Digital Staterooms Smart Elevators 3D deck maps Digital keys Restaurant & event Booking Crew management all the way to "bring me a towel and a mojito" to my exact location please!" Ok, so we have a suite of apps and products and CMS platforms. The key is how they connect and integrate, how they share a design and UX language, how they seamlessly pick up from one to the other as you transition from one experience to the other. Together with the RCCL Team, Fantasy envisioned and created a world-class ecosystem that is now available and ready for our guests.

Global Head of Product and Managing Partner at Fantasy, Peter Smart makes an #awwwards audience do something uncomfortable with their phones.

My journey to meet Bell Flight at the Heli Expo in California.

Working with Netflix

New Mitsubishi Eclipse Cross ad is now out in the US featuring our connected car experience

Sr UX opening in NYC. Check out our Keynote on the role http://fantasy.co/seniorux

Fantasy was selected by Huawei as their design partner to create, design, integrate, and together launch the EMUI (emotional UI) mobile operating system used by hundreds of millions daily. We started in 2015 with EMUI 5 (this video) which was created by a joint Fantasy Huawei Team in California and China. Working through EMUI, 6, 7, 8, 9, today the award-winning operating system was critical in establishing user confidence in China and global markets. In 2018, Huawei surpassed Apple in mobile sales.

Vote today to get Peter Smart on stage at #SXSW 2020 https://panelpicker.sxsw.com/vote/103924