engage:BDR

How much of your ‘working media’ is actually working? http://www.marketingtechnews.net//how-much-your-working-m/

5 Insights From Adobe’s CEO About The Digital Economy. Three universal themes unite modern brands: Digital is imperative, transformation is here, and there is clear need for insight on every aspect of customer engagement. https://www.cmo.com//adobe-ceo-we-want-our-customers-data-

What Media Companies Might Be Overlooking in Their Rush to Jump on the OTT Bandwagon AT&T, Disney and Viacom will soon join the fray, but do they know what they’re in for? https://www.adweek.com//what-media-companies-might-be-ove/

MedMen is expanding the cannabis industry, they agreed to buy medical pot firm PharmaCann for $682 million, boosting its presence across the U.S. With regulations set to loosen in more U.S. states, and around the world, investors are pouring billions of dollars into marijuana companies: https://adage.com//deal-expands-medmen-s-footprint/315241/

Publishers see subscription growth in tests with Amazon Pay. Amazon has pivoted away from selling content subscriptions on its own platform. But some publishers are turning to Amazon’s mobile payments product, Amazon Pay, to convert subscribers on their own sites and like what they’ve seen so far. https://digiday.com//publishers-see-subscription-growth-t/