Empyr

Consumer choice is a challenge for retailers. A plethora of choices, online and off, makes the competition for wallet share fierce. But what exactly is share of wallet, and what factors actually impact customer spending? How can brands accurately track it? And, what are the key factors impacting SOW in 2020?

Adults today are 30% more likely to use restaurant technology than they were just two years prior. Leveraging apps that customers already have on their phones Yelp, Uber Eats, Postmates, and even banking apps to drive revenue is the next wave of digital advertising. Through platforms like Empyr, QSR brands can piggyback on the popularity of existing apps to drive more traffic to their front doors, while simultaneously closing the attribution gap by augmenting location data with transaction data to deliver detailed reporting on in-store revenue from online efforts.

CPA calculations in a digital environment can often feel like a moving target, particularly as consumers’ paths to conversion become more complicated. For companies with brick and mortar locations, these calculations have an added layer of complexity. We discuss.

How can brands be prepared for omni-channel success in 2020? We explore tools and approaches for delivering results across a complicated marketing ecosystem.

While the overall value of loyalty programs is easy to see from the retailer side, the perceived value on the consumer side can be tricky. For the consumer, the savings can sometimes come across as arbitrary; listed at the bottom of the receipt somewhere and passively acknowledged by the cashier, there is no real demonstration of value. Recent studies show almost half of all consumers don’t feel major retailers value their loyalty, arguably because they can’t really see the savings. Supposedly they saved money, but who’s to really know if it would have been the same cost somewhere else? With card-linked offers, convenience and value take place on both sides of the transaction.