El Primero Hotel

Thank you again to all of our valued guests. It's been an adventure so far, and we're proud to be able to offer our signature Exceptional Service to San Diego residents, tourists, business travelers and more! Our gift to you, complimentary late check-out. Enjoy more San Diego sunsets, more time together & more flexibility. Hope to see you soon!!

11.17: To our father, husband, grandpa, brother, cousin and friend, we wish you happy 81st birthday. It’s been a long set of months and we have been missing you every second of them. You have not only meant a great deal to your family, but to the extended family you have built throughout your life. Whether it’s been via your hometown, schools, the military, the Filipino or San Diego community, or your most welcoming smile at our hotel, you have made a loving difference in eac...h life you have encountered. As your family and legacy, we will continue to celebrate and honor you with every passing day here at the hotel and beyond these walls. We love and miss you so much. One more note: On behalf of the family, we would like to thank those who have reached out with adoration and sympathy for Pie. We are sending our hearts and support to you all, during this trying time. With love and kindness, Sol, Karen, Katie, Lisa and Lorie The Roque Family @ El Primero Hotel

Since Covid19 and my father Pie’s passing we have had to restructure our lives and the operations of the hotel. I’m proud to announce the legacy of my father and his love for the hotel, that we are open! We feel we are in the best place possible as a small hotel to protect our guest and our family. We have put in place many protective measures to ensure everyone’s comfort and safety. ... So, keep us on mind if you have guest from out of town or just want to support a small business of love and family. We look forward to seeing your friends and family at the El Primero if they are in need a place to stay. I hope you will support our efforts in continuing my father’s legacy of love and the historic El Primero Hotel. Please share if possible and keep us in mind. Thank you so much!! Karen & The Roque Family

We are excited!! Looks what’s opening in our village. New old world German sausage and beer hall!!

This benefit concert is dear to the El Primero family. Performance by Quino of Big Mountain. All proceeds go to Rady Children’s Hospital where one of our family member spent a large portion of his life. Help us make miracles happen. Ticket link attached or you can donate. Every penny counts.

This benefit concert is dear to the El Primero family. Performance by Quino of Big Mountain. All proceeds go to Rady Children’s Hospital where one of our family member spent a large portion of his life. Help us make miracles happen. Ticket link attached or you can donate. Every penny counts.

Come a join us for a Staycation during the Lemon Sunday, August 6.

We are excited!! Looks what’s opening in our village. New old world German sausage and beer hall!!

Jazz on Third - Music for a Cause VI benefit concert for Community Through Hope.

Join us tonight for a night of amazing Jazz and make a difference in our community. All proceeds goes to Community Through Hope. Their mission is to foster hope for a better life of those facing food insecurity and for those without a permanent home by providing a hand up through innovative and compassionate programs with equality, dignity and respect. #thisischula #makeadiffence #communitythoughhope #lovethyneighbor

Another exciting addition to our village on Third!!

Let’s do it again, like we did the last two years!! Thank you for making us San Diego’s favorite hotel!! https://www.sandiegouniontribune.com/bestof

Explore the history of our city Chula Vista, translate in Spanish as "beautiful view"...

El Primero Hotel is Chula Vista's Premium Boutique Hotel! Check out the video below and see just a couple of the amazing spaces we have to offer!

We are super excited about the new vegan eatery / brew bar in our Village!!!

El Primero is Chula Vista's favorite boutique hotel! Whether you're in town for business, or looking for the perfect stay-cation destination we've got you covered. Arrive as guests, leave as friends, and come back as family at El Primero!