Eboost Consulting

We're honored to be recognized as one of Clutch.co’s Top Performing Social Media Marketing Agencies! The COVID-19 pandemic has made connection more important than ever, said Clutch Customer Experience Associate Fizza Mudaser. These social media marketing companies have shown a commitment to a changing landscape, the latest trends, and their clients. To learn more about Clutch.co or to discover the third-party verified reviews our clients shared about their experience working with us, tap here: https://clutch.co/profile/eboost-consulting

We signed the new Business for a Fair Minimum Wage statement for businesses and business alliances in support of raising the federal minimum wage. Join us! bit.ly/BFMWFED15 The federal minimum wage has been stuck since 2009 at $7.25 an hour just $15,080 a year for full-time work. We can’t build a shared recovery and strong economy on a minimum wage that’s too low to live on. Raising the minimum wage boosts the customer buying power that businesses depend on to survive and grow. #RaiseTheWage

Just Google it. Google’s dominance in search can easily be summed up in those 3 words, as the search engine has reliably helped us figure out the answers to all of our burning questions, ranging from how often we should water our succulents to the name of that 2003 movie starring Tom Cruise to what the heck is digital art anyway. As Google tries to read our mind and figure out what we’re not so eloquently asking, the tech giant company recently announced that starting on... February 18, 2021 phrase and broad match modified (BMM) keywords will begin matching to the same user searches. Due to the updating matching behavior, advertisers may see an increase in traffic on any phrase match keywords and slight decrease in traffic on any BMM keywords. While this change will finish rolling out globally by July 2021, Google recommends that advertisers build out all new keywords in Phrase match instead of BMM. We've got you covered with the full details about these changes and our recommendations to digital advertisers in our blog post.

Apple's data privacy updates will make it more challenging for media buyers, but you shouldn't panic. Here's what you need to know.

As we look back upon the past year, we would like to acknowledge those who have helped us shape our business. Thanks for a great year, and we wish you all the best as you embark on the new year ahead. Best wishes from the Eboost team!

Last year cemented to marketers just how vital paid social is to their marketing stack. But how will social advertising shift or adjust in 2021? Our friends at Smartly.io have shared a report that helps to contextualize the potential changes.

Here at Eboost Consulting, we’ve seen hundreds of Google Ads accounts from Ecommerce accounts to lead-gen accounts, both B2B and B2C. In Part 2 of our Google Ads: Most Frequently Asked Questions series, we’re answering questions about impression share, negative keywords, and how to determine a clear ad copy winner.

Last week Facebook announced an upcoming political ad and issue ad ban. The ban is slated to begin after polls close on Election Day and, as of now, does not have an end date. The ad halt is likely to rattle candidates, campaigns, advocacy groups, and political advertisers who have come to rely on Facebook ads as a powerful political tool.

We're adding to the Eboost team We're currently accepting applications across a variety of roles for our remote team. Open positions include:... Paid Search Campaign Manager Paid Social Campaign Manager Account Manager Marketing Coordinator Tap the link below to learn more about Eboost, the open positions, and to apply! See more

We're excited to share our 1% for the Planet partner's 20th-anniversary celebration: Congratulations to WILDCOAST for 20 years of protecting millions of acres of ocean and coastlines.

We'd like to thank our team, clients, and colleagues who helped us get to the big 1-5! Here's to many more!

Do you need an Ad Account audit? Are you always looking for ways to support a good cause? We're proud to have donated an Ad Account audit to Luvin Arms Animal Sanctuary to support their 5th Annual Virtual Gala! To bid on this Ad Account audit ($2000 value) and support Luvin Arms Animal Sanctuary, tap here: http://bit.ly/luvinarmsXeboost

Earlier this month, Google informed advertisers that there will be a big change to the Search Terms Report (previously called the Search Query Report) in Google Ads. While there are lots of angered advertisers and PPC marketers, there is little information from Google on exactly what the impact will be. We've broken down what you need to know in our latest blog post.

Our planet is important to us, which is why we're proud to announce that we've become a member of 1% for the Planet. By joining #onepercentfortheplanet we're committing to give back 1% of our yearly company revenue to environmental organizations that make a difference in the world. #onepercentfortheplanetmember #beonepercentbetter

We’re one of more than 700 businesses contributing to the culture shift needed to increase voter participation in this year’s U.S. elections. Join us, maketimetovote.org #TimeToVote

Are your #Facebook Catalog Products actually displaying in your ads? Wrongly flagged Catalog Products can hurt the performance of your ad campaigns. Checking your Catalog Products for flagged Policy Violations isn't hard, but it isn't straightforward either. Here's what you need to know.

Facebook recently removed over 1000 ad targeting options. Did you notice? Facebook said that the targeting options were removed due to infrequent use. But is that the only reason why?

eMarketer recently released its annual US #Ecommerce report and included their prediction that US Ecommerce sales growth will surge to 18.0% this year, the highest on record since they began calculating this metric in 2008. Are you ready for the surge? One of the worst things you can do is wait until October and November to get started on your performance marketing campaigns. Now is the time to get started, get testing, and make sure that your brand stays top of mind.

Many PPC marketers have been testing Google’s Smart Campaigns as a way to top-off their existing PPC strategy, and now the reason to test it out is all the more enticing: From now until September 2020, Google will be giving businesses the opportunity to get free promoted pins in Google Maps.