Easton Cycling

head on into the weekend with a look back at the @pursuitcycles @bicyclecrumbs Allroad! This custom "Prototype" paintjob matched exceedingly well with our AX series components, from the EC70 AX handlebars to the EC90 AX wheels! What other custom fabricators would you like to see on our #framebuilderfriday?... #eastoncycling #custom #bikecheck #cycling #allroad #gravelbike #roadbike #pavebike #eastonadvantage See more

With more evening light for longer after work rides, we've been daydreaming of summer rides without leg warmers, which naturally leads to thoughts of potential camp spot overnighters. Head over to @photo.pace's blog to reminisce about their Truckee camping trip last summer - link in bio! . .... . : @rj.agc / @kylethornhill See more

We wrap a week of stories with one of the most outgoing and vibrant US Cyclocross, Road and Track racers we know; Sammi was recently a guest on @creedub's @wegottohangout and shared a look into her own history, and the unique experiences she's had growing up. When we spoke with @aunicornvomited, she shared that looking back can be an emotional experience for many, and that it brings to light not only personal reflection, but reflections on place, how an environment can shape ...your experiences, and that growth is not just for individuals. We’ve compiled the #ChooseToChallenge stories from out athletes in our Latest, and you can read more about Sammi’s responses, and from our other athletes, creators and friends: "For IWD I #choosetochallenge the systems of power. To call out inequalities and gender bias, I choose intersectionality. I commit to pushing for a more inclusive world. Growing up in Mississippi, as a child I knew the system of power was wrong. I wish I had pushed up against racial and gender inequalities more. I admit these powerful systems are scary to push up against. But if I could tell my younger self anything it would be that the adults aren’t always right. I would tell myself to 'listen to the feelings in your gut,' to stand up and speak out for others and for myself when things feel unfair or wrong. I choose to challenge the systems of power in the US. It’s time to stand up and actively work towards intersectionality. If our feminism isn’t ain’t-racist, anti-imperialist, trans-inclusive, gender-non-conforming-inclusive, body-inclusive, and challenging ageism and ableism, then our feminism does not stand for all women." #IWD #WomensCycling #womeninsport #cycling #cyclocross #ciclismo See more

Today we celebrate the successes, the challenges, the ups and downs of our womxn Athletes, Creators, Ambassadors, and Friends with the rest of the world. International Women’s Day gives us a moment to reflect on the commitment we must make every day to encourage and amplify stories and to fight for equality. This #IWD has #ChooseToChallenge as a theme. We asked Easton-connected leaders to share their thoughts on how they'd speak with their younger selves about challenges.... Our compatriots at @ultravioletracing kick off our week of sharing please follow the link in our bio to see the full story from @joleneholland @therealmeljay @gulynoted @natsmithster @nncab ! And keep an eye on our Stories this week as we highlight other strong womxn from the Easton family! #InternationalWomensDay #WomensCycling #cycling #EastonAdvantage #UltraVioletRacing See more

Our friend @dillonosleger, Easton's resident #rockguy, is partnering with @protectourwinters to set goals and give away some very cool items during the #crushit4climate challenge, including an Easton EC70 AX Wheelset! From Dillon: . Santa Cruz trail wound 6 miles through the Los Padres National forest, acting as the connecting vein to two wilderness areas. The Rey fire in 2016 torched the entire trail, leaving it unusable for recreation and cutting off a campsite that all...ows Panasonic views of the Channel Islands and the high desert. . I’ll be spending March repairing this trail alongside @iamspecialized_mtb soil searching and @sagetrailalliance volunteers. This trail will act as the cornerstone in helping others appreciate current legislation aimed at protecting this landscape from extraction. . Physically I’ll be riding my bike on this 20 mile, 3500 ft climbing route repeatedly, including time to stop and dig. Mentally, I’ll be camping in the quiet hollow atop the peak, appreciating sunsets and reading The Hour of Land, by @ttwillet to garner a wider perspective of conservation and appreciation. . You can join in with whatever challenge is meaningful to you! Follow @protectourwinters and join the @strava challenge! Sign up for their email list and you could win some prizes including wheels from @eastoncycling gps watches from @wahoofitnessofficial and skis, tents, ropes, packs and more from other fantastic companies! Link is in my bio! . @willtracyphoto + @pelotonmagazine See more

Two of our Easton Overland riders, @caitlincbernstein and @caroline_dezie shared their thoughts as we finish our week of Easton's #ChoosetoChallenge IWD theme - thoughts to our younger selves: Caitlin: I wish that I’d challenged the idea that my body type ‘wasn’t right’ for the sports I was competing in. Looking back, I feel like the messaging focused more on size and body type than functional strength and performance. ... I turned the feeling that I always had to prove that I belonged into a positive motivation, a challenge to ride my strongest on any given day and be satisfied with that. As an athlete with a competitive mindset, it’s not always easy to be satisfied with giving your best and I think as women, we are often hard on ourselves. We’ve made some progress as an industry since I was a young girl, looking around at mountain bike races and seeing no other girls my age. We have programs like Little Bellas & High School Mountain Bike leagues that have done amazing things to make cycling a more inviting space to girls, but I think there’s still room to grow. Caroline: I wish that I had challenged the idea of what it means to be a girl - that it’s not defined by clothing, make-up, or ‘traditional’ activities and words like ‘tomboy’ shouldn’t be used to describe someone whose hobbies don’t fit the gender norms. I think one of the scariest things for me to learn was how to be comfortable doing things alone, or doing different things than my friends. I think it’s often really intimidating for girls to try new things or do things on their own, but once you do it, there’s a sense of freedom and liberation that feels incredible. Don’t be afraid to get outside your comfort zone and push boundaries. I remember watching the Tour de France as a kid and being fascinated by it. But I didn’t know any women who rode bikes and didn’t even know how to begin becoming a ‘cyclist.’ I wish I knew when I was younger that chasing dreams (like my 8 year old dream of becoming a professional athlete) was possible and everyone is capable of so much more than they realize. @zackpianko

As a U23 riding in the Elite women's field in Europe, @annakaycx has embraced the role of elite athlete early in life. When we spoke with Anna about #ChooseToChallenge, it was clear she's developed the grit and determination to rise through the role, while being true to the moment - cycling brings her joy. Here are Anna's thoughts on what she might tell her younger self: "To be myself, and not care too much what others think. When you're younger or in school, you try to ...‘fit in’ and do ‘normal’ girly things like going shopping or parties with your friends. But all I really wanted to do was ride my bike in the mud with my dad and stop for a hot chocolate and flapjack! When I was younger I used to be terrified to stand on the start line of a race; I would get so nervous. But now I can challenge my nerves and stand proud on a start line - I’ve had to learn to embrace the nerves! I guess I’m still pretty young at 21, and so I’m still learning how to challenge myself more and more each day. I think the most important thing for me to keep challenging is my self-belief and confidence. I’ve found over the last year my confidence has been up and down, but when I challenge any negative thoughts into positive thoughts, racing and riding my bike becomes so much easier and fun!!!" Again, huge congratulations to Anna on her 2020/21 season with @starcasinoteam as she battled to 8th in the Elite Women's field at the World Championship in #ostendebelgium #womenscycling #IWD #cyclocross #cycling #womenwhoshred #huphuphup See more

Ride checklist for the upcoming weekend: Texts out to your favorite ride pals A new route to try out Camera to document... An uncluttered cockpit The ICM faceplate computer mount offers custom compatibility with all ICM faceplate stems for cleaner lines and improved aerodynamics. Works with EA90, EA70 and EA50 ICM-compatible stems and all available Garmin cycling computers, from Edge 130 to Edge 1030 Plus. . . . @ridegradient #EastonAdvantage #adventure #cycling #EastonAdventure #EC90SLX See more

8,000’ of climbing from valley to the mountains: Easton Ambassador, @laelwilcox has started the Sierra Nevada hike & bike epic with pals @chrisburkard, @hellhommus and @rugilekaladyte. Her @iamspecialized Diverge Expert is kitted out with Easton parts, including our bombproof EC90 AXs - our high performance, high adventure wheels built to endure, even at such high altitudes. Give Lael a follow to watch as the trip unfolds then head to our link in bio to learn more a...bout the EC90 AX wheelset! . . . : @rugilekaladyte #EastonAdvantage #adventure #cycling #EastonAdventure #SierraNevada #HikeandBike See more

With the release of @iamspecialized_road's new lighter than light Aethos, @roadbikeaction have shared their own custom build from the ground up, paired with their favorite components. For their cockpit, they went with our EA90 stem and superlight EC90 SLX bar, which weighs in at 195g in a 42cm width. Hit the link in our bio to read about the whole build!... . . . #EastonAdvantage #adventure #cycling #EastonAdventure #RBAMagazine See more

@cyclingtips put our EC90 AX and EA90 AX in a side by side comparison of speed, responsiveness, and comfort... and you might be surprised by their findings! Hit the link in our bio to see a deep dive into testing both these wheelsets! . .... . #EastonAdvantage #cycling #gear #test #carbonvsaluminum See more

From her own backyard trails in Santa Barbara to the streets of LA, and even a little mtb time in Park City, Utah, Easton Overland athlete @amityvil has kept herself busy this summer, despite having no races penciled into the schedule. Head to the link in our bio to watch Amity enjoying some sunshine and bikes with fellow riders @tjeisenhart, @bahatiracing, and keegels99, in @monsterhydro's Endless Summer trilogy! . .... . #EastonOverland #adventure #gravel #cycling #EastonAdventure See more

Frosty enough that we're starting to see snowcapped mountains but still nice enough for dry roads. The EC70 AX boasts wide, 24mm internal rims, optimized for gravel tires 35mm and larger, giving you a more confident tire stance for control on the ground during your expansive adventure rides, single track forays and unrelenting gravel races. . .... . : @outsideandseek #EastonAdventure #adventure #cycling #EastonAdvantage #EC70AX See more

Mondays be like , I'm here. . . . : @patrck.lee... #EastonAdvantage #EC90AX #adventure #cycling #EastonAdventure #JustSkiddingAround #CaseOfTheMondays See more

This beauty @rodeolabs #flaanimal has some mighty fine shoes on. From bikepacking adventures loaded with gear, to washboarded gravel descents with only your wheels and tires providing compliance, we’ve got you covered with the EA70 AX wheelset. . .... . #FrameBuilderFriday #EastonAdvantage #EA70AX #adventure #cycling #EastonAdventure See more

Races has been few and far between this year, so when the BC contingent of Easton Overland had the chance, they headed to Vancouver Island for @burntbridgeclassic to try and make a splash. . . . #EastonAdvantage #adventure #cycling #EastonAdventure #EC90AX #gravel #EastonOverland

Genuine. Innovative. Original. This beautifully handcrafted @calfeedesign bike includes a little extra room to get rowdy off-road thanks to an AX fork addition. . .... . #FrameBuilderFriday #EastonAdvantage #AX #cycling #EastonAdventure #gravgrav See more

Why yes, this is a post about posts. From the super light EC90 SL carbon to our reliable EA90 alloy, our Independent Saddle Adjust seatposts are a superb choice for fitment, allowing for separate fore-aft and tilt adjustment, and locked-in security. : @creedub... #EastonAdvantage #cycling #EC90SL #EA90 #wymtm See more

Dipped into the archives with this #framebuilderfriday @swamp_jon painted @svecluck_cycles Mudman in honor of what would have been @grinduro this past week. Excited for 2021! . . . ... : @abovebike : @swamp_jpn #cycling #EastonAdvantage #EA70AX #axseries #gravel #gravelbike #framebuilder #custom See more

Who modeled this #DreamBuild best? Head to our blog to read a full breakdown of her Quincy bike build - link in bio! . .... . : @meg_whyte #EastonAdvantage #EA50 #cycling #dogsofinstagram . . . : @meg_whyte #EastonAdvantage #EA50 #cycling #dogsofinstagram See more