Digital Standout

Hint: it’s more than just writing copy! According to @entrepreneur, a copywriter, aims to inform, engage, impact, or persuade target audiences with written copy and/or content. When it comes to creating copy and content, copywriters do a little bit of everything!... 1. They research 2. They write content 3. They write copy 4. They edit and proofread 5. They manage projects Obviously, a copywriter is a key role in any marketing team!

Happy HoliYAY! We wish you a safe and joyful holiday wherever you're celebrating today!

We hope your holiday is filled with magic and love! How are you celebrating your holidays this year?

FOMO? DM? SEM? IRL? What does it all mean?! 130 most important social media acronyms and slang you should know http://ow.ly/FEJq50BFx3c

Hashtags will work to your benefit - if you know how to use them! Click to read 7 Quick Tips to Build an Instagram Hashtag Strategy http://ow.ly/7T7350CDgFC.

How do you get more word-of-mouth referrals in a digital age? According to an article written by @forbes: 1. Implement a patient satisfaction survey... 2. Automate the patient referral process 3. Add incentives to your patient referral program 4. Track key metrics If you can engage your patients before, during and after treatment, AND gauge how your patients feel you’re right on track! Taking these steps will have your patients singing your praises to all their friends and family.

Now, more than ever, it's important to focus on what brings you joy and happiness. If you're working from home, make sure you take breaks and make time for the things you enjoy. It will have a great impact on your mental health and happiness in life!

Check out this great article to see why data-inspired creativity is the future of effective marketing http://ow.ly/k9De50BFwNk

Meet another one of our social media coordinators, Amanda! Amanda has nearly five years of digital marketing experience and is also a part-time fashion model! Amanda spends her (little) free time with her husband and three fur babies, or lounging at the beach!

The 5 Kinds of Digital Marketing Collateral You Should Be Creating http://ow.ly/JtgH50BFwpd

Amazon deleted 20,000 product ratings after an investigation highlighted paid-for reviews. Check out this article to learn more! http://ow.ly/qXTg50BFwfI

Get out there and slay your day!

As a healthcare provider, it's necessary to respond to patient reviews about your practice online. However, you still have to keep HIPAA guidelines in mind when responding. Check out some rules to keep in mind while responding to your online reviews. http://ow.ly/D5pY50BFuVy

No two businesses are alike, and neither are our strategies. We specialize in giving clients one-on-one attention, performing thorough research, and designing custom-tailored marketing plans. Because our definition of success is when your business grows. Find out how a proper digital marketing plan can elevate your brand, capture leads, foster customer loyalty and grow your business http://ow.ly/KsiK50BFtOf

How does social listening benefit your social media marketing team? (Source: Sprout Social) The Social Media Manager: Social Media Managers are closest to their audience, so they can use social listening to gain inspiration for new content, simplify reporting and provide context around their data. The Marketing Analyst: Social listening provides analysts real-time feedback and an opportunity to identify valuable marketing insights. The Brand Director: Social listening d...ata helps the director of brand to identify consumer insights at a higher level to inform their brand strategy. The Vice President of Digital Marketing: A VP of digital marketing can leverage social listening to better understand the social conversations around their product/service and competitors. See more

Instagram's new feature "Reels" is considered by some as the copycat for Tik Tok. A couple NY Times writers tested out both platforms and determined... Reels is a dud! One of the writers even said it was the worst feature she had ever used. Click to read more! http://ow.ly/loUV50BFt8G

Feedback - both good and bad - is healthy for every business! Even though it stings to get a negative review, often there is helpful criticism in the negative review that may open your eyes to a problem you didn't see or an opportunity for improvement in your business.

A lot has changed in the healthcare space during the pandemic. The increased use of telehealth has changed the way patients and physicians communicate - particularly in regards to complex diseases. Check out this article to see how physicians are still providing patients with thorough education and in-depth discussions about their health in this new climate of healthcare. http://ow.ly/NVwo50BFswT