DigiSavvy

FREE E-BOOK ALERT We hope you like free things because we have a special somethang just for you. And if you don’t like free things then you’re lying to yourself! Our team has created a marketing guide for YOU! We are always looking out for you guys and we make our decisions based on what would be the most beneficial to you and your businesses. ... That’s why we have made this e-book especially for you. It includes our personal tips on how to turn your leads into customers, keeping your customers and a load more. Click this link to download https://digisavvy.com//how-to-keep-your-customers-gain-ne/

Pinterest is one of the more overlooked social media platforms. Most people won’t think of it this way but, it really acts more of a search engine. This is a major plus for small businesses looking to get discovered! Users search for recipes, ideas, and more. They mainly go to Pinterest to be inspired. Pinterest users spend more money because they are exposed to more. According to a recent study by ComScore, more than 80% of U.S. women ages 18-64 with children use Pinterest. ...Does this sound like your market? If it does, it’s time to start a Pinterest account! Pinterest is built on an algorithm that is very advanced. For example, if you click on a photo, it will show you more pins related to that photo. Over time, Pinterest learns more about what you like the more you are on it. It organizes its content based on photo recognition and the wording in the captions. It’s SUPER customized for each user. Read more on our blog! https://digisavvy.com/2020/10/the-power-of-pinterest/

New blog post alert! The Power of Pinterest #SmallBusinessSocialMedia #Marketing #SocialMediaMarketing #Pinterest

How to Get the Most out of Your Content on Social Media: You can find dozens of online resources that explain how to leverage social media content. Most of the advice is general in nature. Let’s give you some specific ideas that should boost the quality of your social media content. - Variety Matters... They say variety is the spice of life and for social media content, the saying especially rings true. Your target audience will tire of seeing the same types of videos on YouTube or the same format for customer testimonials that you retweet on Twitter. Develop a content calendar for social media that resembles the content calendars that you use for your business website. Not only does this ensure you remain on schedule with your content, but it also prevents your content from getting the Ho-hum treatment from your readers. - Share Information about Your Business on LinkedIn LinkedIn is the most effective platform at getting the word out about your business to like-minded professionals. From vendors that want to sell to your business to competitors that want to collaborate on a community project, you can reach the right target audience by sharing information about your business on LinkedIn. - Share Customer Content on Twitter Although known more as an In the moment type of social media site, Twitter offers small businesses the ideal platform to retweet content published by customers. Of course, visitors to your Twitter page don’t read an entire blog post. They simply click a link to access the content. Read more of our tips on our blog! https://digisavvy.com//how-to-get-the-most-of-your-conten/

Join us VIRTUALLY next Tuesday (10/27) at 7 p.m. for this month's WordPress meetup. If you are interested in WordPress and have questions or want to bounce off ideas, then this is perfect for you. Our community of professionals are here to help For more info/RSVP click here https://www.meetup.com/wordpress-pasadena/events/273597813/... #wordpressdeveloper #wordpressdevelopment #wordpresswebsite #wordpressdesign #wordpresstheme #wordpressplugin #wordpressplugins #wordpressplugindevelopers #wordpress #wordpressmeetup #onlinemeetup #virtualmeetup

New Post: How to Get the Most Out of Your Content on Social Media

Best Social Media Management Tools of 2020: - Nelio (A DigiSavvy favorite!!) Nelio is a content marketing plugin found on the popular web hosting site WordPress. It features an editorial calendar that allows you to organize posts for the week and the month ahead. Nelio creates, schedules, and promotes your blog posts across sites Facebook, Tumblr, and Google My Business. The content analysis tool offers a comprehensive assessment of which content works, and which content eith...er needs improvement or needs to be removed from a specific site. - Planable.io If you run a social media marketing strategy that involves several employees, then Planable.io can help you streamline the entire process. You centralize your content on one platform, as well as transition smoothly between the feedback you receive from different social media channels. One of the most effective features for spreading the word about your business is you can view every social media post like it was sent through a live feed. - Social Pilot With a clean and easy to navigate design, Social Pilot appeals to business operators that have limited experience launching social media marketing campaigns. The tool permits you to schedule content projects in bulk, as well as manage the brand on every social media site from the same platform. The content calendar includes several filters to help you present the right content to the right customers. - Heropost *Our most used social media management tool at Digisavvy!* Heropost receives rave reviews for its live video streaming support feature that you can use for uploading videos on YouTube, Facebook, and Instagram. Import media from cloud-based programs like Dropbox and Google Drive. A simple to understand dashboard gets you up and running, without much of a learning curve. Read more of our tips on our blog! https://digisavvy.com//best-social-media-management-tools/

Benefits of Using Social Media Management Tools: - Uniform Profiles Instead of managing every one of your social media profiles, create a standard profile that you export to all your social media accounts. - Easy communication and engagement... When a customer reaches out to you on a site like Twitter, the customer expects a prompt response from your business. The best social media management tools include a feature that views and tracks all social media interactions in real-time. - Receive Timely and Accurate Reports The best social media management tools in 2020 churn out data that helps business owners and operators make crucial decisions. Receiving timely and accurate data helps you enhance your social media marketing strategy. Read more of our tips on our blog! https://digisavvy.com//best-social-media-management-tools/

New Post: Best Social Media Management Tools of 2020 #digitalmarketing #digitalmarketingtips #engagecustomers #socialmediamarketing

Social Media Engagement Secrets: -Asking for users’ engagement, like creating a hashtag to share, is another crucial way to stimulate interaction on a brand account. -Facebook, Twitter, LinkedIn, Instagram, and Youtube all support poll creation, another excellent avenue for direct interaction with customers.... -Making your business feel more real and genuine with posts that feature your employees and personal values is also incredibly important. -For image-centered platforms like Instagram and Pinterest, vie for eye-catching color and stay away from wordiness. Read more of our tips on our blog! https://digisavvy.com//social-media-engagement-secrets-fo/

New post! Social Media Engagement Secrets for Business Owners

E-COMMERCE OPTIONS: SELF HOSTED PLATFORMS Here are a few of the popular options for self-hosted E-commerce websites: WooCommerce Magneto... osCommerce Solidus Spree Commerce Advantages of Self-Hosted Platforms: - Customize Whatever You Want With the ultimate customization flexibility, working on a self-hosted platform allows you to take full control of your E-commerce website. With a self-hosted platform, you can change anything you want, at any time, to make changes that help your business attract more online customers. Even if you do not have the technical skills to customize features, you can hire a developer to make changes when you need to make the changes. -You are Responsible for Everything It sounds daunting, but having full responsibility for your online store ensures you never have to gain consent before making a design change or switching out the payment processing system. You own everything, including the code and content that drives your E-commerce website. Disadvantages of Self-Hosted Platforms: The cost of maintenance is typically higher on self-hosted E-commerce platforms. You also have to pay for software licenses, which can add up over a short period. Here are a few other factors to consider before going with a self-hosted platform. - It’s Just You Driving the E-commerce car can come at a steep price, both in terms of stress and money. Technical mistakes can lead to you forking over hundreds of dollars to fix the mistakes. E-commerce operators can confirm that running an online store on a self-hosted platform requires a hands-on commitment. If the operation of your brick and mortar store takes too much of your time, then a hosted platform makes more sense for your E-commerce website. - Development Headaches Developing an E-commerce website on a self-hosted platform takes more money, but another issue with development is you have to make all the decisions concerning each phase of the development process. If you are not skilled at E-commerce store development, then leaving development in the hands of an experienced professional is the way to go. - Do You Have the Time? Yes, it takes a considerable amount of time to develop an online store. Yet, your work has just started, as managing an E-commerce website also requires a significant time commitment. You are responsible for all security features, as well as optimizing the website for SEO purposes. Hiring a consultant to manage your E-commerce website might make logistical sense, but that can be a cost-prohibitive move. Read more of our tips on our blog! https://digisavvy.com//e-commerce-options-hosted-vs-self-h #Ecommerce #selfhostedplatforms #ecommerceplatforms #ecommercetips

E-COMMERCE OPTIONS: HOSTED PLATFORMS Examples of hosted E-commerce platforms include: Shopify Volusion... PrestaShop BigCommerce ekmPowershop Advantages of Hosted Platforms: Hosted platforms take care of all the technical issues that involve uploading and managing an E-commerce website. There are several advantages to riding on the E-commerce bus. - No Server or Hosting Issues Simply select a plan that matches the size and overall scope of your online store. Server and hosting issues are the worries of the company hosting your E-commerce website. - Minimal Security Concerns Although it is important to know the meaning of security terms such as virus and firewall, the host of your E-commerce store is responsible for handling all security issues. This includes automatic security updates and preventing spyware from costing you thousands of dollars in sales. - Easy to Scale Up The hosted platform makes all the technical changes required to handle an uptick in website visitors. The platform also fine-tunes features that include payment processing and the display of product images. For example, a hosted platform adds the servers required to handle Black Friday website traffic. - More Features Hosted platforms typically offer more features than the number of features offered by self-hosted platforms. These features are already available to you instead of waiting (maybe months) for a developer to customize them for you. Take a look at the features included in Shopify’s plan. Disadvantages of Hosted Platforms: If you prefer riding in a bus, then a hosted platform is for you. However, if you want full control of your E-commerce site, then a hosted platform does not meet your criteria. Let’s review a few other reasons why a hosted platform might not meet your online store needs. - Costs From hidden add-on costs to the high expense of developing an E-commerce store, going with a hosted platform might cost you more money than your operating budget allocates. This is especially true for small businesses that want to open online stores to complement the sales generated by brick and mortar locations. - Inability to Customize Features Although a hosted platform usually offers more features, the features are 100 percent under the control of the hosting company. You cannot customize features to match the vision for your online store. All E-commerce stores add features to accommodate changing business models, but with a hosted platform, the types of features you add are out of your control. Finally, you can expect to rely heavily on the customer support team provided by a hosting platform. Make sure to understand how the hosted platform handles customer service questions, as well as how long it takes to respond to technical problems. Read more of our tips on our blog! Link in bio https://digisavvy.com//e-commerce-options-hosted-vs-self-h #hostedplatforms #selfhostedplatforms #shopify #bigcommerce

New Post: E-Commerce Options: Hosted vs. Self-Hosted #ecommerce #ecommercesite #hosting #webhosting

TYPES OF ONLINE MARKETPLACES Amazon: Selling everything from grocery staples to exercise equipment, Amazon is a one-stop shop for over 310 million customers worldwide. Those active eyes promise a boon to business owners, as long as they’re able to stay on top of fees. Amazon offers individual and professional account options with different price tiers. Individual plans charge $0.99 per item sold, while professional accounts take a flat fee of $39.99 a month. For a hands...-off approach to selling, Fulfilled by Amazon (FBA) will take charge of shipping, product storage, and customer service for an additional fee. eBay is another popular online marketplace that operates a little differently from Amazon. Instead of selling products at set prices, business owners auction-price their inventories, making it an entirely unique platform in comparison. Rather than shunning customers, eBay’s auction house style benefits sellers. Business owners have the opportunity to make even more than the listed level prices from customers dead set on buying specific products. While there is no monthly fee to sell on eBay, the site does take around 10-12% of every sale you make as a Final Value fee. eBay boasts about 175 million active users annually. Newegg is an online marketplace that has expanded its selling reach in recent years. Starting off as a site focused on tech sales, Newegg also sells home furnishings, apparel, and other diverse options. The site is like Amazon in that business owners can send their product to a Newegg fulfillment center to be Shipped by Newegg (SBN). Since 2017, the site hosts 32 million active users and counting. Etsy is the sellers’ marketplace for you if you sell handcrafted artisan goods.. This e-commerce site boasts over 39 million active users on the hunt for unique products. The descriptive Seller Handbook provided by the website makes it that much easier to sell on Etsy. Buyers are more likely to make a purchase when items are marked for free shipping, which can both help and hinder online businesses. Etsy’s selling fees are nominal in comparison to other sites: just twenty cents per listing sold. Your best bet for maximizing your time on e-commerce sites is by becoming a multichannel business. Diversifying across a few marketplaces helps to establish your brand and strengthens the potential to expand your customer base. Plus, e-commerce sites are typically quite easy to get started on. Merging your business onto online marketplaces can be the best decision you make! Read more of our tips on our blog! https://digisavvy.com//e-commerce-and-you-how-to-have-a-su