David Wogahn

Goodreads launches their new PAID book giveaway program today. I think it might turn out to be a positive in the long run and share the reasons why, and 3 alternatives over on the @elizabethspanncraig blog: http://elizabethspanncraig.com//finding-silver-linings-in/

The submission period for published entries is 1/1/18 thru 1/31/18. Details found here: http://ow.ly/t69230hrteH

I talk about my entrepreneurial journey with host Neil Ball on the The Entrepreneur Way podcast. https://itunes.apple.com//the-entrepreneur-way/id1080600330

The submission period for unpublished entries is 10/1/2017 thru 11/30/2017. Details found here: http://ow.ly/SCAD30fBiy3

Do you struggle with book marketing? Or how to get started building your platform? Here's a shortcut: study authors similar to you. In many cases they have already figured it out.

Patricia Plake is the winner of Leslie Lehr's 66 Laps. Congratulations Patricia! Be sure to join my mailing list and enter to win a book in our weekly drawing. https://www.davidwogahn.com/join

At the end of the marketing chapter of The Perennial Seller, Ryan Holiday reminds us to define our product launch and start strong, but not at the expense of giving up or running out of money and energy for the continued push a perennial seller requires. Stay lean, and keep going as Brian Clark says. He touches on the importance of humility, and a few pages later challenges us to use it to counteract a tendency to feel entitlement when marketing our book. The trap that many... of us fall into is believing that people are eagerly waiting for what we’ve created. The truth is that nobody cares. Holiday points out: How could they? The don’t know what it is. This is the job of marketing. So how do you do that? Many immediately think of advertising. But Holiday reminds us that advertising can add fuel to the fire, but rarely is it sufficient to start one. Contacting influencers is also a common tactic. The key there is knowing who in your niche is approachable, which often means starting with the B-list. Chances are, if you make progress here, the A-list will find out. What Holiday has found most successful is getting products into the hands of the right peoplefree or nearly free. I was especially taken by the marketing tactic Steven Pressfield used to promote his self-published The Warrior Ethos. He printed 18,000 copies, branded them as a special Military Edition, and gave them away to his contacts in the armed services. It was a massive success. I’ll close with two sentences that sum up what I see as our struggle to promote our own books. You don’t get coverage for what you feel or what you believe. Only what you do with those beliefs or feelings.

Congratulations to Eric Riddle, winner of The Last Missile Site by Steven Haller and John Martini. The Book profiles the decommissioned Nike site near the Golden Gate Bridge. Join my mailing list and enter to win a book in our weekly drawing. https://www.davidwogahn.com/join

Congratulations to Pam Young, winner of The Naked Philosopher by Paul Margolis. Join my mailing list and enter to win a book in our weekly drawing. https://www.davidwogahn.com/join

Here's a new way to promote book trailers: Trailershelf.com. It works a little like BookBub in that not every trailer will make the cut. https://citybookreview.com/new-way-promote-book-trailer-vi/

The trick is to find your audience. These self-publishers came from as far away as Chicago. https://www.kcet.org//the-tijuana-zine-fest-bridges-diy-cu

"He hated his life but loved writing." James Altucher shares a story about Charles Bukowski getting an advance to write the hugely successful 2007 novel Post Office. https://www.linkedin.com//you-somebody-just-waiting-one-ja

Congratulations to Ruby Peru: author, ghostwriter. She won the book drawing for Roger Pressman's "Getting Ready for Model S." Join my mailing list and get a chance to win a free book in our weekly drawing: https://www.davidwogahn.com/join/