Cunningham Collective

Who are you? Why do you matter as a business? Can you answer these two questions? Is your leadership team aligned on the answers? Once you understand who you are and why you matter, everything from your positioning and branding to your entire business strategy becomes clearer. Need help finding the answers? Check out Get to Aha! by Andy Cunningham to get started. https://www.cunninghamcollective.com/get-to-aha

Catch Specialized Bicycles CEO and Founder, Mike Sinyard, tomorrow, October 20 at 10:50am EST/7:50am PST, on CNBC Squawk on the Street. Mike has a calling: to pedal the planet forward. He wants to use the power of cycling to address mental illness and he wants to inspire others to realize its potential for healing. Tune in tomorrow to watch!

Here’s a marketing tip for you: When it comes to ensuring that a message resonates with your audience, use the Rule of Seven! The basic principle behind the Rule of Seven is that your audience must see or hear your marketing message seven times before they will consider purchasing your product or service. Use your website, social media, owned and earned channels to share your message. Have you been following the Rule of Seven?

How are you navigating these trying times? Establishing our unique purpose as individuals and organizations can help us know where to go and what to do to make progress. Understanding and leveraging your purpose keeps you agile in the face of ambiguity. Read our most recent blog post for more: https://bit.ly/3crxqSW

Transitioning from corner store to country wide, Cunningham Collective worked with Philz Coffee to cement its culture, enhance and maintain the customer experience, and refine its position and brand to prepare for their rapid growth. Read more about the engagement and Aha! at https://bit.ly/3i7i2N2.

As ambiguity prevails during the pandemic, it is difficult to know just how to survive this unprecedented time as a business, employee, or human being. That’s where your purpose comes in. Check out our latest blog post to discover how to serve your purpose in the best of times, so it can serve you in the worst of times: https://bit.ly/3crxqSW

Purpose makes the heart grow fonder, and the wallet bigger as it turns out. As Larry Fink pointed out in his 2019 Letter to CEOs, purpose is the engine of long-term profitability. That's even more true in 2020. If you serve purpose in the best of times, it will serve you. And in the worst of times such as today it may save you. How do you communicate your purpose to your stakeholders? Let us know in the comments!

Companies are like people. And just like people, they have DNA. Companies that understand who they are at their core are better prepared to leverage their DNA to yield winning results. There are three different types of companies, each with its own DNA type- Mothers, Mechanics, and Missionaries. What is your company's DNA type? Visit https://bit.ly/2S8dP0U to find out.

What have you done on purpose lately? When it comes to solidifying your position in the market, your purpose plays a bigger role than you might think. Purpose statements are becoming increasingly popular as consumers are choosing to spend their resources on companies that have an impact on the world. Does your company have a purpose statement? Drop it below!

Most businesses make this one major mistake. They focus on branding before solidifying their position in the market. First you have to align your business strategy with your company’s DNA. If your positioning in the market is wrong, any branding effort, no matter how creative or clever, is most likely doomed to fail. Learn more about positioning vs. branding at https://www.cunninghamcollective.com/positioning

Last month, we sent out our newsletter in support of #BlackLivesMatter amplifying Black voices, sharing educational resources on Black history and injustice, and offering various ways to support the movement. Today, the fight for justice continues. Check out our blog post which contains the information and resources from our last newsletter and help us continue to push for change! https://www.cunninghamcollective.com//hope-for-a-nation-di

While things may never go back to normal, the companies providing the best customer experience through the #pandemic will be remembered and appreciated when we emerge on the other side. Check out our latest blog post on how to create a great #customerexperience in the face of an economic downpour: https://www.cunninghamcollective.com/blog/mother-knows-best