The Culture Creative

LET’S TALK STRATEGY During California's stay-at-home order this past Spring, designer @natashabaradaran rediscovered the joy of family meals and the casual grandeur and ceremony of a well-appointed everyday table. As a designer in quarantine over several months, Natasha craved a tangible creative outlet which ultimately manifested in the form of ‘tablescaping’ out of that passion, NB LINES was born. An unexpected rush of inspiration led her to create an elegant suite of t...abletop linens, to complement her brand’s furniture and fabric collections. WE BELIEVE THAT IN UNCERTAIN TIMES, PARAMETERS CAN BE A CATALYST FOR CREATIVITY. Supporting our client’s pivot into tabletop, we helped Baradaran develop and launch her first e-commerce play...An ever-evolving online shop, offering limited drops of unique handmade linens. (link in bio) Congrats to @natashabaradaran on the launch of #NBlinens, and her feature in this month’s @calhomesmagazine #TheCultureCreative

THE FIRST GRANDMILLENNIAL Congratulations to Eliza Crater-Harris of @sisterparishdesign, on her NYC apartment feature in November’s @housebeautiful. Under Eliza’s influence as Creative Director of Sister Parish Design, a design studio originally founded by her great grandmother, American design icon #SisterParish, the Sister Parish brand has become a leading voice is the #grandmillennial style that is a major force in today’s design ether. ... Emblematic in the decoration of her own home, Eliza’s grandmillennial vibe honors the traditional ‘American country look’ that is at the root of Sister’s design legacy, infused with a playful pop-factor and whimsical touches that have earned Eliza the honor of being coined the first grandmillennial. Our thanks to @therobertrufino + @hadleykeller at HB. @mauramcevoy, styled by @mieketenhave. Shoot produced by @theculturecreative

THE CONSCIOUS GARDENER Landscape designer Patricia Benner of @bennerlandscapedesign is a leading voice for climate conscious gardens in Southern California, as seen here in her latest Lawnless Alée project in the current issue of @calhomesmagazine Our thanks to @karynmillet @heidigerpheide @kczarra #TheCultureCreative

CAMPAIGN #NBtextiles X @ruvenafanador Afanador’s women are powerful and sensual, without relying on fashion tropes of sexual objectification. Baradaran’s textile collection plays on a theme of masculine/feminine duality, and the subversion of gender codes people unconsciously place on patterns and materiality. When it came to concepting the visual language for #NBtextiles debut marketing campaign, we could not have hoped for a more authentic pairing, than that of Afanador ...and Baradaran’s artistic messages. Brokered and produced by #TheCultureCreative

TALENT Artist + furniture maker Chuck Moffit is featured in the latest issue of @cahomeanddesign, for his latest body of work ‘ARMOR AMOR’. A collection that was inspired by protection and vulnerability, and released only two weeks before the world changed, proving to be a prophetic message from the artist. (Link in bio to see all ARMOR AMOR works) #ChuckMoffit... #TheCultureCreative See more

NOW REPRESENTINGPasadena’s coveted treasure-trove @susannehollisshowroom. Embarking on a new chapter after nearly 40 years in business, commencing with not one but two new locations opening this FW, we have been engaged to guide a brand refresh for Susanne Hollis which celebrates their decades-long commitment to exceptional antiques, furniture, and unique accessories, while pursuing the changing needs of the design trade and evolution of brick-and-mortar shopping today. Em...bracing a new approach for The Culture Creative as well, we will be pulling the curtain back on our holistic practice, by sharing the progress behind each phase of this project, from brand identity, strategy, marketing, communications, and biz dev. We’re excited to share the journey with you. Why you ask? Because the process is our product, and where all the fun is! S

Sunday Muse #ElsaPeretti at home by #HarryBenson, 1984

Always loved this cover 1885 Maryland Farmhouse by @darrylcarterdesign ELLE Decor Aug/Sept 2004 @adaesthete S

Congratulations to Interior Designer @olivermfurth on being recognized on @elledecor’s A-List for creating spaces with eternal optimism. #OliverMFurth #ElleDecorAlist2020

DESIGNERS HAVE ALWAYS TURNED CONSTRAINTS INTO OPPORTUNITIES FOR INNOVATION@interiordesignmag on @bernd_goeckler’s debut online exhibition (LINK IN BIO)

GET TO KNOW @farca.grappin. Featured on @1stdibs Introspective Magazine, the multilingual architecture firm with offices in Mexico City, Milan, and Los Angeles, is bringing the principles of Mexican Modernism into 21 c design around the world. Our thanks to @davidkeepsinsta for penning the piece (LINK IN BIO) #FarcaGrappin #TheCultureCreative

INTRODUCING The indigo-inspired world of @christopherwrobleski. An established LA-based production designer turned indigo dyer + fiber artist, we’ve been incubating projects over the last several months with Wrobleski for the interior design space, including indigo boro fabric for bespoke curtains. We look forward to sharing more of Christopher’s design work and home products with you soon. - S #ChristopherWrobleski #TheCultureCreative

THE NEW BRONZE AGE @bernd_goeckler‘s first online exhibition debuted on their new website Viewing Room earlier today, with a thoughtful review by @galeriemagazine (link in bio). We helped co-produce this show pre-covid, originally intended as a physical exhibition during New York design month in May. The prophetic theme and collaborative aspect of the show (several NY dealers contributed works to the show), made it especially reflective of the times we’re living in. If you have a chance, check it out! - S @ Bernd Goeckler, Inc.