PRactical ADvantage Communications

Could Florida whip up a plan for the Olympic Games in less than 6 months? ETC CSUF https://www.huffpost.com//florida-2021-summer-olympics-tok

Major brand are taking a time out from the Super Bowl. Maybe they’ll realize a Super Bowl ad draws eyeballs but doesn’t necessarily result in ROI. Cal State Fullerton PRSSA ADClub ETC CSUF https://abcnews.go.com//budweiser-joins-coke-pepsi-brands-

CSUF's President announced today the pending sale and closure of the Irvine Center. We're sad about this. Our agency has called Irvine home for almost ten years. We've graduated 850+ students, completed more than 150 client campaigns, and invested tens of thousands of dollars in our dedicated space. What's next? We hope that CSUF will find space for us at the Fullerton campus. http://www.fullerton.edu/irvine/faqs/

Our Agency Advisory Board is great! Well, mostly. (Photoshop credit Matt Swanson)

It was 1965, and we were presented with wise words. From Herman Munster! https://youtu.be/9lYSKhRG6G8

Proposals are done this week for Professor Hagihara's class! We are excited to see what students have in store. Now that the proposals are done, these students will begin to execute their action plans for their clients. Let's meet them, shall we? ... We are proud to announce that our student-run agency will be working with Pacific Battleship Center - Battleship USS Iowa, OC RMDZ, Hungry Bear Restaurant, and Aiko & Egor: Animation 4 Autism.

Todays the day! Think Together's Public Relations & Marketing Communications Strategist, Elena Bosch, will be sharing her experience in communications from 5:30 to 7:00 PM. Register here: https://bit.ly/3n9j3YE... #CSU #communication #PR See more

Proposals are done! The Fall 2020 COMM 474-80 class is already off to a fantastic year. Each student will be facing the challenge of working with real-life clients. All of us here at PRAD are excited and cannot wait to see what the students learn as they continue to embark on this experience. The Fall 2020 clients for COMM 474-80 are Think Together, Oasis Center International, Pro Desk Space, and PRactical ADvantage Communications.

Accuracy matters. Even in the little ways: MI, MS, MO, etc. (Dr. Swanson)

Cal State Fullerton PRSSA - this is for you: Hello friends, cross-posting from a few other groups. Thanks for humoring me. Cool pilot we are doing with a handful of PRSSA chapters to help ease the burden of COVID programming on firms and chapters. Join us with your students for free. Six chapters, six unique programs, all this fall. Guests include: Nina Smith who was the traveling press secretary to Mayor Pete she now runs her own public affairs consulting firm; Bryce Huffman... is a reporter and podcaster with Bridge Detroit, formerly of Michigan Radio; and Marvis Herring is the weekend morning anchor and reporter at WLKY Louisville. Time to talk relationship building with reporters. Let's do this! Please share with your firms and chapters and reg ASAP we will fill at 300 people: https://gvsu.co1.qualtrics.com/jfe/form/SV_87mF1CW6aXl8nL7

OC PR professionals have learned how to "pivot" (the new COVID-19 reality term!) to stay in business. Cal State Fullerton PRSSA https://www.latimes.com//orange-county-public-relations-pr

There are public relations lessons unfolding everywhere you look. Even here at CSUF. Look, read, listen, learn. http://news.fullerton.edu//CSUF-Announces-Business-College

KFC has put its famous slogan on hiatus, evidently out of fear you might take it literally and - lick other people’s fingers? ADClub https://www.theguardian.com//kfc-drops-finger-lickin-good-

These seem like reasonable expectations. PR AD (COMM 464) students can rest assured this experience is outstanding preparation for the career workplace. https://www.insidehighered.com//four-key-things-students-s

For decades, advertisers have targeted American children with TV ads that make junk food look good. Here's a compilation of some of the most shameless examples. CSUF AdClub ETC CSUF TitanTv Csuf https://youtu.be/xk_hkdGf1tc

In the 1960s, land was cheap and cars were big. Drive-in movie theaters were common. And these were the cartoons that sold the popcorn, Pepsi & hot dogs. https://youtu.be/26pQNKEOXjo

Experienced PR professionals and college students planning for PR careers tend to be "mindful" and "mindless" in similar situations. This is a key finding from Dr. Swanson's most recent research on mindfulness in PR. Cal State Fullerton PRSSA https://aejmc.us//perceptions-of-mindfulness-among-public/

Many of our COMM Dept. faculty will be involved in this week’s conference of the Association for Education in Journalism and Mass Communication. Dr. Doug Swanson will serve as a panelist for a Wednesday preconference workshop session titled Student-run Integrated Media Agencies: Perspectives and Best Practices, for the Public Relations Division.