Citrus Studios

Meet the Team! **************** Name: Ryan Position: Junior Designer / Videographer ... What you like working at Citrus: Everyone works well together and I can use my skills in design and video in the work I do. A Fun Fact about you: I failed the bi-lingual competency test for Tagalog and I speak Tagalog See more

Want us to evaluate your social media presence? Send us a DM today! We’ll be happy to hop on a call and off you a free consultation. #smallbusinesstips #smallbusiness #tiktoktips #marketingtips

Who is your IDEAL client? Step 1: Figure out their basic demographics. Identifying your ideal client may seem like an unnecessary step in your branding strategy, but is a crucial step towards identifying who it is you want to work with. Who you want to tailor your products and/or services to meet their needs. ... Once you’ve identified your ideal client, marketing to them becomes a whole lot easier. #branding #marketing #smallbusiness #socialmedia #media #logo #brands #design #advertising #digitalbranding #graphicdesign #findmyidealclient See more

Meet the Team! **************** Name: Anisa Position: Digital Marketing Consultant... What you like working at Citrus: Everyone is so friendly and we all work together collaboratively to bring the best service to our clients on a consistent basis. A Fun Fact about you: I have an obsession with Japanese nail art and am trilingual in Spanish - Fluent, English - Fluent, and Korean - Intermediate (Goal is to become somewhat fluent in Chinese). See more

Last month, we worked on identifying your brand strategy. Working through questions to figure out your: Why Vision Mission... & Goals This month, we’re stepping it up a notch and focusing on ways to attract and retain IDEAL clients. Check out our FREE PDF template by clicking the link in our bio to fill in all of the steps towards finding your ideal client and use the hashtag #FindMyIdealClient to track your progress #branding #marketing #smallbusiness #socialmedia #media #logo #brands #design #advertising #digitalbranding #graphicdesign See more

That’s on period. #Motivation #Branding #SocialMediaTips #WomenInBusiness #WomenLeaders #Leadership #Accomplishment #MotivationalQuotes #DailyMotivation #SelfValue

Elevator Pitch Brand Story Workbook Page 11 Think about your vision statement, who you are, what exactly you do, why it is different, and even why you do it. Try to think about this as your elevator pitch to someone who has no clue what you do and you only have a minute to explain it to them... and more than anything, how to peak their interest so they want to learn more about you and what you do.

Tell Your Unique Brand Story Brand Story Workbook Page 10 Take it way back if you have to! Think about the true core of what makes you happy and why you decided to make it into your career and your passion. -- For me, growing up I was creative, beyond detailed in every art project, and even remember thinking to myself long before I knew what my future career was, that I wished PowerPoint presentations, school books, ugly classrooms, and even billboards were all prettier and more visually interesting. -- I always wanted to make the world around me (and others) a more beautiful place.

Your Unique Brand Story Brand Story Workbook Page 9 Before we begin to write out your brand story, let's review your Why statement. Keep this on hand as a reference. This Why should be at the heart of your brand story.... Take the time to brainstorm. Make some bullet points for key aspects you want to cover in the notes section on the bottom of page 9. Then refine that list. What do you need and what can be simplified or removed completely. Select 8 bullet points and write them in the boxes that surround your brand name. Case Study Bridge Previously known as Pennial, came to Citrus to help with a rebrand and website design for a new partnership. They knew that what they currently had would not fulfill the story that they wanted to tell. They wanted to stand out in a way that would help them connect directly to the clients that they were specifically seeking. Through a series of workshops we were able to realize their authenticity in wanting to serve the community with insightful and realatedable financial advising. We wanted them to break out of the box of the traditional suit and tie financial advising and focus on the core. This was where we identified and utilized their conflict. This allowed us to focus all of our energy in telling this one story. The story of family.

What's Your Story? There’s a lot that goes into telling the story. We’ve all had an experience where we’ve maybe left out some key details or were not as clear as we could have been when it came to telling a story. And with any story, the more you tell it the better the story becomes. You realize that some parts can be removed or rearranged to help provide focus and clarity. In a sense your brand story relies on these same principles. Our key focus is to look at the story ...as a whole and then refine it so that it's focused and dynamic. The only way to take a look at your entire story is to write it down. This week's worksheet is centered around this. Just like a good movie, too many ideas can lead your audiences astray. Tomorrow we'll start to expand.

Messy in the Middle When you start something, whether it's a startup or project, everything looks enchanting. Your optimism is at its peak. Once you get to the middle, that's when the anxiety and discouragement set in. That's because the middle is where all the hard work starts. So what do you do when you find yourself in the middle? Listen in this week as Kalika explores what it's like to be in the middle and how to climb out of it. Apple: https://podcasts.apple.com//the-ju...icery-podc/id1525765315 Spotify: https://open.spotify.com/episode/6fwpFs3MpeR66JHycqxfQa #Podcasts #brandingagency #branding #wegrowbrands #topic #messyinthemiddle #newepisode #newpodcast

The Takeaway Brand Story Workbook Page 7 What is the number one thing you want your client or customer to take away and feel after working with you or purchasing your product?

Your Essence Brand Story Workbook Page 7 Your brand isn’t just your logo, colours or website. Your brand essence is the connection you make with your audience. Your brand essence is what your audience feels when they interact with your product or services. ... On page # of the workbook, use the provided section to explain how you want your customers/clients to FEEL when they first meet you, when they see your logo or interact with your website, service or product.

Where can you improve? Brand Story Workbook Page 7 We all have areas of improvement. ... By being open and honest we can identify our blindspots and better serve your audience. When it comes to identifying areas of improvement it's good to ask feedback from your audience. This level of transparency also signals to your audience that their needs are actually being addressed and will improve your ability to continue to provide a high quality and consistent service/ product. There's good news! Once you identify your areas of improvement you can set out to improve and strengthen them. This is a process I like to perform yearly. It allows Citrus to appraise our internal level of improvement. We are constantly striving to provide our partners with best services and practices. To do that we must be open to praise as well as criticism. We love feedback.

What are your brand’s strengths? Brand Story Workbook Page 7 This week, we will continue to look further into your brand's essence. Let's start with some quick evaluations of your brand's strengths. ... Having an understanding of your brand's strengths can serve as a platform that separates you from your competitors. Documenting and highlighting areas in which your brand excels will give you specific points that will give you the edge in the market. Think about what it is that that sets you apart from your competitors. This can include ideas, marketing, products, services, relatability, empathy, etc. Fill in your top 5 strengths. If possible, reach out to your current user base. This will allow you to take a fresh perspective and record impressions directly from the individuals that utilise your products or services. The answers may surprise you. What are your 5 strengths? Comment them below! #brandystory #brandstroyworkshop #socialmedia #onlinecourse #teaching #workbook #course #topic #strategy #brandidentity #wegotyou #forceforgood #wegrowbrands #whatsyourwhy #branding #brandingagency

We're almost through with week 2 and we're about half way through our Brand Story Workshop! Remember to download the Brand Story Workbook. Click the link below. https://www.citrusstudios.com/brand-story-workshop/ #brandystory #brandstroyworkshop #socialmedia #onlinecourse #teaching #workbook #course #topic #strategy #brandidentity #wegotyou #forceforgood #wegrowbrands #whatsyourwhy #branding #brandingagency

Play Video Truth, beauty, and trustthese intangible qualities are what define a great brand. But how do you build trust? How can your brand exude truth? How can it exude beauty? Listen in as Kalika explores the intangibles that is essential to building a brand. Tune in wherever you listen to podcasts.... Spotify: https://open.spotify.com/episode/0csaehFV2nzzi6V59yYTDZ Apple Podcast: https://podcasts.apple.com//the-juicery-podc/id1525765315 #brandystory #brandstroyworkshop #socialmedia #onlinecourse #teaching #workbook #course #topic #strategy #brandidentity #wegotyou #forceforgood #wegrowbrands #podcast #podseries #whatsyourwhy #branding #brandingagency