ChefsBest

In the latest episode of Beyond the Shelf, we took a deep-dive into the wildly popular plant-based meat industry with the President of Greenleaf Foods, Dan Curtin. (Listen to the episode here: https://bit.ly/3oeSkKI) But last year, on our blog, we explored the market when it was in its infancy. Although the entire market has shifted in ways we couldn't even imagine, much of this information still holds up. What are your thoughts on plant-based meat alternatives? Has your opinion shifted in the past year? Let us know in the comments below!

For many brands, working with influencers can seem like an extremely daunting task that may not pay off - but for certain brands with the right strategy, you could win big. Read more: https://bit.ly/3lMZrb6

Fun fact: On average, our incredible Certified Master Tasters have nearly 31 years of experience in the industry! They use their extensive knowledge and experience to help identify the highest quality products in market. Learn more about our chefs: http://bit.ly/33youWA

Many grocers are working towards expanding their e-commerce strategy, but with sites like Amazon and Walmart already fulfilling the needs of many consumers, how can these new online grocery shopping platforms find a niche within an already saturated market?

With turnkey programs for qualifying brands, we provide digital content featuring our greatest assetsCertified Master Tasters and our proprietary Sensory Attribute Quality Analysis so that brand managers can tout their greatest asset that consumers care most about: taste. Learn more: http://bit.ly/2PDrD1K

Cultivating a community is important for most modern brands - and one of the most effective ways to foster a relationship with your core customers is to collaborate with those who already have a responsive following: influencers.

Have you listened to the latest episode of Beyond the Shelf yet? We spoke with Elle DeFreitas of Wonderkind Co about influencer marketing! They shared with us their tips for brands who want to try this often misunderstand marketing strategy, as well as what types of brands often find success with working with influencers! Listen to the episode here: https://bit.ly/2GK6fHg What did you think of the episode? Let us know in the comments below!

Identifying high-quality foods is an objective process rooted in the expertise of executive-level chefs who have undergone months of training in sensory acuity and our proprietary methodology. Learn more about our process here: http://bit.ly/2KMuJyI

Given this year's increase in online grocery sales, shoppable recipes are an often slept-on marketing tool that could be an easy way for grocers and CPG brands to upsell products.

Our digital content packages are backed by an earned trust mark that can be utilized beyond the digital landscape including on package and in traditional advertising and substantiates a variety of coveted taste claims. Learn more: http://bit.ly/2PDrD1K

With online grocery shopping is at an all-time high, how can brands stand out when shoppers are only seeing a small thumbnail image when browsing products? We broke down what brands need to know about modern packaging and design.

Influencer marketing is one of the most exciting marketing strategies for food & beverage brands, but can it work for every brand? This week on Beyond the Shelf, we spoke with Elle DeFreitas of Wonderkind Co. They shared with us their best tips at finding the right influencers to partner with, and how to get the best ROI through influencer marketing. Listen to the podcast here: https://bit.ly/2GK6fHg

Here at ChefsBest, we understand how important taste is to consumers. Using our SAQA methodology, our Certified Master Tasters organize the sensory experience into an objective set of dimensions, attributes, and anchors to identify high-quality products. Interested in learning more? Contact us today: http://bit.ly/2moW94J

Halloween may feel entirely different this year, but that won't stop the festivities. Although one out of three American households with kids have reported that they won't be participating in trick-or-treating, we may see a tremendous rise in home baking and crafts.