California Paddle & Surf Outlet

Calling all Mermaids... The daffodils are out and so are the mermaids. Welcome to the Cruz Surf Mermaid Pendant. Beautiful Abalone shell - the shimmering blue green color of mermaid scales. A dazzling 1.9 high x 1 pendant and delicately hand-wrapped in the tree of life (which sums up Santa Cruz famous for its redwood trees and surf!). This shell shines like the ocean with a touch of rainbow glimmer. Hangs on a 31 inch long chain. A real statement piece! Wear this beautiful piece of Mother Nature and feel like a Cruz Mermaid. Text us on (831) 332 8503 to secure yours. Curbside pick up at our shop at 719 Swift St, Santa Cruz or happy to post. #santacruzgifts #santacruzsurfshop

Which color is calling your name? #surfboards #santacruz #santacruzsurfshops #cruzsurf #santacruzsurf

When we said our boards are strong enough to also carry a dog or a child we were wrong, looks like our boards can accommodate 2 dogs!!! Here’s a few of our happy customers ...

[VIDEO]: Looking for a VALENTINE'S DAY gift either for your partner or to give a little love to a single friend/ mom/ sister or daughter? Welcome to our new BLUE SEA CRYSTAL Water Drop necklace. The sheer size of the 1" x 3/4 inch crystal is simply stunning and the beautiful Blue brilliance of this pendant will capture looks and compliments from all! The blue is so vivid and crystal clear, like a dazzling blue ocean that lures you to just dive in. This stunning Swarovski c...rystal sparkles in low light. Admirers will love gazing into it sparkling depths. The perfect gift for water sports and ocean lovers! Or anyone who wants to shine. The crystal is mounted in an exquisite White Gold plated setting, and a delicate dove and a classic leaf pattern cover the entire back of this quality pendant. * Water drop symbolizes - Life * Dove Symbolizes - Love & Peace * Crystal Blue symbolizes - Ocean Join the Women of the Blue Sea Crystal! Comes with 18" (adjustable to 20") Necklace. Also included is a second 22" (cleavage length), 1mm Sterling Silver plated Box Chain Necklace of 925 Silver and Made In Italy! Limited supply - A unique opportunity to own and wear this Pendant of Compliments! A perfect gift for girlfriends, wives, moms, daughters, sisters and best friends. Text us on (831) 332 8503 to have yours put aside for curbside pick up at 719 Swift St #16, Santa Cruz. We can also arrange shipping. Comes in a luxurious velvet gift box. Gift wrapping available. Matching earrings also available as a set. ps. We originally spotted similar pendants in Hawaii many moons ago. At the time every woman who had one from Hawaii was asked 'Where did you get THAT!?" And so we looked far and wide to bring these to you in Santa Cruz. Stay tuned for our custom made Mermaid pendants also coming soon. . Press the audio icon to hear our fun surf track. Gordie Blackwell #SantaCruz #santacruzsurf #santacruzsurfshop

Looking for a VALENTINE'S DAY gift either for your partner or to give a little love to a single friend/ mom/ sister or daughter? Welcome to our new BLUE SEA CRYSTAL Water Drop necklace. The sheer size of the 1" x 3/4 inch crystal is simply stunning and the beautiful Blue brilliance of this pendant will capture looks and compliments from all! The blue is so vivid and crystal clear, like a dazzling blue ocean that just lures you to dive in. The stunning Swarovski Crystal shi...nes bright in low light. - Admirers will love gazing into its sparkling depths. The perfect gift for water sports and ocean lovers! The crystal is mounted in an exquisite White Gold plated setting, and a delicate dove and a classic leaf pattern cover the entire back of this quality pendant. * Water drop symbolizes - Life * Dove Symbolizes - Love & Peace * Crystal Blue symbolizes - Ocean Join the Women of the Blue Sea Crystal! Comes with 18" (adjustable to 20") Necklace. Also included is a second 22" (cleavage length), 1mm Sterling Silver plated Box Chain Necklace of 925 Silver and Made In Italy! Limited supply - A unique opportunity to own and wear this Pendant of Compliments! A perfect gift for girlfriends, wives, moms, daughters, sisters and best friends. Text us on (831) 332 8503 to have yours put aside for curbside pick up at 719 Swift St #16, Santa Cruz. We can also arrange shipping. Comes in a luxurious velvet gift box. Gift wrapping available. Matching earrings also available as a set. ps. We originally spotted similar pendants in Hawaii many moons ago. At the time every woman who had one from Hawaii was asked 'Where did you get THAT!?" And so we looked far and wide to bring these to you in Santa Cruz. Stay tuned for our custom made Mermaid pendants also coming soon.

Looking for a last minute Christmas Gift from Santa (Cruz)? A gorgeous, quality hoodie or top from CRUZ is the answer, - easily available for curb side pick up at our shop on Swift St, Santa Cruz. A wide range of colors for men, women and children available. Here's a taster... PS. Send us a message here on Facebook and let us know what you're looking for (men/ women/ size / color etc). And we'll reply back with suggestions and put aside a Christmas package with your name on... it, ready for pick up. Model/ Photographer: Gabriela Escalante @gabye95 #SantaCruz #surfshop #santacruzclothing #santacruzchristmasgifts

CRUZ boards can not only handle the weight of a friendly seal, but select models can also handle a dog or a child on board with you....Give us a call on (831) 332 8503 if you're looking for advice on the right size for a little family fun. #paddleboarding #SUPS #santacruz #surfshops https://fb.watch/2kTQgdAGUO/

Our quality apparel makes a perfect Christmas gift from Santa (Cruz). We have a wide selection available for guys and ladies and a few kids' hoodies. Eg. This ladies fleece labelled 'Cruz' is so soft to the touch, you can feel all cozy when the sun goes down, like you're bundled up in a beach blanket! Drawstrings. Pockets. Full Front zip (jacket). Available in:... *Soft Pink *Seafoam (light teal/ turquoise) *Light Blue Available in: Small, Medium, Large, XL 68% cotton, 32% polyester $44 Our signature Mermaid motif also available in a wide selection of hoodies and t-shirts. Available for curbside pickup from the 'Cal Sup Surf Outlet 'at 719 Swift Street, #16, Santa Cruz. Send us a message with your size requirements, and we'll put one aside with your name on it. Pick up during our store open hours (by appointment): 9am-1pm 7 days / week.

Christmas is just around the corner, and a Cruz board makes a perfect stocking stuffer! (Well, as far as shape goes)... In Stock Dec 1st for Christmas - 4 - 9'6 x 32 Bamboo Base $660 ... 4 - 10' x 32.5 Bamboo Base $690 6 - 10'6 x 32.5 Bamboo Base $690 4 - 11'2 x 33 Bamboo Base $690 4 - 10' x 32.5 Bamboo Premium $790 16 - 10'6 x 32.5 Bamboo Premium $790 16 - 11'2 x 33 Bamboo Premium $790 6 - 11'8 x 34 Bamboo Premium $890 Also 100 Surfboards in Stock 7' to 10'6 $459 to $659 16 Surf Sups in Stock 8'1 to 11'2 ! $590 to $740 CRUZ Sups are designed wide and stable for comfort and built right - hence our Unmatched 5 year Warranty on CRUZ Bamboo Paddle Boards. Call or Text (831) 332 8503 for advice or time to see.

We have such an assortment of Cruz colors, there’s something for everyone. If you like this color ask for the Tropical Teal. Available in both surboards and paddleboards.

These colorful boards get snapped up like candy. Especially now - with over 100 Handshaped, well built CRUZ Surfboards on SALE at huge savings! Unmatched 5 year warranty on Cruz Surfboards and Paddle Boards! Call or Text Gordie or Jon (831) 332 8503 for help, advice or a time to see or purchase!

Surfers, good news - CRUZ hand-shaped Surfboards are BACK IN STOCK!! ...CRUZ Brand Surfboards are the finest designs, highest quality surfboard money can buy. Plus, we are value priced! Doesn’t matter if you are a beginner or a Pro.. nothing beats a great designed and well built surfboard! **See attached pics for lists and prices. **... When you also buy our $89 Deluxe insulated board bag a) You get a 5 year warranty on your CRUZ Surfboard! b) You get our famous 30 day free swap on size should you want bigger for more float or smaller for more maneuver. We are all about 100% Customer Satisfaction. Cal Sup Outlet CRUZ Surf! 719 Swift St #16 Santa Cruz ** 260 Boards in Stock! ** Call or Text Gordie for help, advice, pictures, quotes or to set a time for a professional advice appointment. (831) 332 8503. In Sacramento for Sups or Surfboards, Text Stephen at (916) 886 3065 for the Orange Vale Shop. #surfinusa #surfing #santacruz #surf #surfers

Woo hoo - our latest shipment just arrived! So in the first picture - that was yesterday. We sold out our last shipment in just 3 weeks flat! And the picture below is today - all stocked up again!. Tell your friends and family to be quick, because these quality Cruz Paddle and Surf boards are about to get snapped up again! :)

Not long now till our new CRUZ Shipment arrives! But in the meantime, you can get your family and friends on board with our Oct 2nd - 4th **SALE **. Call or Text (831) 332 8503 for help and advice.

Just a few more happy customers ...all set to get out on the water and enjoy this beautiful weather ...

What a beautiful picture of your Cruz board. Thanks for sharing

****30 Plus SUP + Surfboard Blow Out Sale $390 / $490 *** Happy Saturday, This next week only it's a 30 + New and Used Sup and Surfboard Blowout!... We need to Make Room! We have a bunch of new Boards coming in next Friday so just for the next 6 days Sat Sept 19th to Thursday Sept 24th. the following Boards are a deal! Save $50 to $100 on surfboards and SUP packages! Just say the word: 2020. Call or text Gordie at (831) 332 8503 For advice, selection, quote, or to hold a board. Just a few eg's in attached pics...

Like our Home Delivery Truck ? !

In gratitude to all the courageous heroes Stay safe everyone.

Just a few of our happy customers this weekend!! #relief

Stunning CRUZ Bamboo boards now back in stock ! .

Here's a little something to brighten up the grey clouds in Santa Cruz this weekend...New Tye Dye Tees with a big splash of color from Cruz Surf! Complete with our signature mermaid on the front! ... 100% cotton in a range of sizes. $20. Available for curbside pick up at our Swift Street store, and posting can be arranged...Let us know if you'd like us to put one aside for you or a family member... Sure to cheer anyone up! ... More details on our new website coming soon. #santacruz #santacruztshirts #tshirts

Happy Saturday everyone! Look what just ‘blue’ in on a summer breeze. Gorgeous superb quality CRUZ lightweight ladies pullover Hoodies! ...Made in USA fabric. Light weight, Front pouch pockets and twill drawstring. ...Available in Seafoam (light teal) or Tidal blue (right). $35 Pics of men’s apparel coming next ... . . Oh and check out that calm water right now in #santacruz. ...Perfect for paddle boarding! .... Give us a call if you’d like to cruz about in our new apparel and tell us what you need and we can send you pics. Available for Curbside pick up (nb. No returns or exchanges during covid but these are pretty true to size). There are plenty of other styles for the whole family. New website with full photos almost done.