Brightback

Looking for new ways to reduce customer churn (plus win back the one's you've already lost )? Sign up for our live webinar happening tomorrow!

With new reporting for Brightback Segments, you can discover the customers most likely to be retained and pinpoint the offers that work. Available now!

Instead of intentionally hiding the ‘unsubscribe’ button, let customers leave gracefully. They might just come back. Super excited to be featured in Medium's business pub on the need for companies to totally reimagine their customer cancellation strategy. #customerretention #subscriptionmodel #CX

We talked to 300+ subscription companies about their retention strategy, churn metrics, tech stack and more. Here are 3 customer retention trends for B2C and B2B companies.

Via Forbes - the recipe for successful subscription businesses: 1 Change the focus from acquisition to retention 2 Be undivided in optimizing your operation for the entire customer lifetime

It can feel like it’s in a marketer’s DNA to focus on customer acquisition, but it’s time for a major shift.

Your company needs a churn goal. And someone needs to own it. It's easier said than done, so here's how to get started.