brandtailers

Are you advertising on Pinterest? The app is now up to 416 million monthly active users, more than Twitter and Snapchat, while the app’s year-over-year growth rate is better than even Facebook in 2020, underlining its steadily rising popularity. With its rapid growth, be sure you are looking into it as a way to target your audience.

WE'RE HIRING! Interested in joining our insanely creative team? Click here to learn more: https://bit.ly/2FnPD7q... We look forward to hearing from you!

We’re going into the holiday weekend with a big challenge for Hope Builders! Guaranty Chevrolet and Bruce and Cindy Hamlin are matching all gifts made until Labor Day up to $50,000! We encourage you to visit their website to learn more about the impact of your donation. 25DaysBuildingHope.org... #hopebuilders25

"What separates good content from great content is a willingness to take risks & push the envelope" - Brian Halligan, CEO & Co-founder, HubSpot

We are in the midst of Hope Builder’s 25 Days For Building Hope online fundraiser. Hope Builders is dedicated to moving disadvantaged young adults from poverty to prosperity. We invite you to watch this introduction video to become more familiar with this great organization. We are honored to be part of this cause, and appreciate your generous support.

It’s no surprise the second half of 2020 shows a clear shift toward digital advertising. As the COVID-19 pandemic continues, digital allows advertisers the flexibility needed to respond to a quickly to the evolving situation. From the marketers and agencies surveyed, 75% said they would be including paid social and display in the rest of their 2020 efforts. Ranking next for digital efforts is paid search at 70%, followed by 64% digital video. Have you made the shift to digital yet?

Consumers are warming up to dining out, but they want to feel safe. According to a recent survey, Consumers are gaining more confidence. But as they gain more confidence, their expectations are actually rising. Of the consumers surveyed, 51% had returned to dining out. Here are some recommendations based on the recent study by Adam Werner, AlixPartners managing partner:... Continue to evaluate your off-premise tactics. Prepare for the unexpected. Broadcast your health-and-safety standards very loudly. Look for ways to cut costs. Check out the recent article by Nation's Restaurant News! - https://bit.ly/30W5gLF

Have you checked out REELS yet? This week Instagram launched it’s newest feature that provides a new way to create and discover short, entertaining videos! How will your brand start incorporating short-form videos into your Instagram strategy?

We’ve got something BIG to celebrate. Happy 6 year BT anniversary to our Operations and Production Manager, Haley! Whether it’s leading our morning meetings, routing creative, or taking her time to decorate our office and make it feel like home during the holidays- you can always find Haley going above and beyond for our team. Thank you, Haley, for all that you do!

Cheers to National Tequila Day! The BT creative team had fun coming up with ways to promote this boozy holiday.

As the pandemic has brought changes to many aspects of life, new habits formed at this time are likely to shape trends for the 2020 season and beyond. According to a survey conducted by Facebook IQ, 43% of people expect to shop online more frequently even after the outbreak is over. As we build plans for the rest of the year, it’s important for marketers to start thinking about strategy for the holiday season as it will be a unique end to an unexpected year.

Happy Emoji Day! Not only are they fun, but they can also increase engagement. Here are a few reasons to add a little more to your social posts - With emojis, 57% of Facebook posts get more likes. Emojis can increase engagement rate by 48% on Instagram. 25% of tweets see increased engagement with emojis.

What do consumers care about now? How are they adapting? A recent study by Zingle provides insight into purchasing habits during Covid-19, here are a few that stood out to us - Curbside Pickup: 55% are using it 1-2 times a week. If you are not currently set-up to offer this, now is the time. Text Messaging: 80% said it would be easier and faster to text a business to coordinate curbside pickup. Make it easy for your customers to communicate with you!... Safety: 43% said it would increase their likelihood of visiting if a business proactively communicates its safety procedures. Be sure to openly share what you are doing to keep customers and employees safe.