Brandmetta

Couldn’t have said it better so we’re just going to post it here. Tony Robbins dropping some value bombs for business owners. In this segment, he talks about creating a brand. This is why we do what we do: developing brands that succeed in the market. #branding #brandagency #brandingagency #brandingdesign #brands #brandinglife

Inspiration: PSAs do not have to be blah. It can be clever and bold like this health message by the French Ministry. #bebold

Let's talk about the 18% uptick in online sales during the pandemic. Despite the pandemic, Amazon Prime Day 2020 sales hit $10.4 billion up from $7.16 billion (+45.2%) over Prime Day 2019 and from $4.19 billion (+148.2%) over Prime Day 2018 (Digital Commerce 360). So what does this mean in terms of online hopping habits and how COVID changed shopping behaviors? 36% of consumers shop online weekly since the rise of COVID-19, up from 28% pre-pandemic. That's an 18% increase!... This is understandable considering people have less places to go to, less events to attend, more time at home, and less money spent elsewhere on activities, travel, and gifts for parties. And as the holiday shopping season is coming into full swing, we are excited to share it is expected that holiday online sales will reach as high as $196 billion between November, December, & January. What this means to you: Whether you are a products company or a service business, you need to pivot to primarily provide your product/service online. This pandemic has shifted consumer shopping behaviors for the foreseeable five years.

This elder is still coherent to run!! What a great way to be relative in your packaging and promotions. Pliny The Elder (Russian River)

US Ecommerce Growth Jumps to More than 32% During Pandemic The pandemic has accelerated ecommerce growth in the US this year, with online sales reaching a level not previously expected until 2022. In eMarketer's Q3 US retail forecast, the top 10 retailers by ecommerce sales will tighten their grip on the retail market. Coupled this with Amazon's Prime Days event last week, which essentially kicked off the holiday shopping season with consumers. You need to SEIZE this market ...position ASAP. Are your digital sales numbers reflecting this growth trend? It should! Here are 3 easy tips to get started: 1. Offer your products/services online at in multiple platforms: website, Google shop, Facebook shop, Instagram shop, Youtube shop, and niche market places. 2. Don't spend too much effort in creating "engagement" on social media - create more interesting short videos for product/service how-to's and advertise those. 3. Email still reigns as effective sales converting tools so share your specials and deals to your customers and prospects. Repurpose those videos in #2 above for emails. 4 (Bonus!) If your digital campaigns are still giving you the SAME results as pre-pandemic, it's time to evaluate the effectiveness of your digital campaigns! DM us if you need help!

How are you celebrating Halloween during COVID19? Here is a great national resource of celebration ideas based upon what status your county is in. Brought to you by the National Halloween and National Confectionery associations.

Our designers are rejoicing today!

With smart speaker shipments growing at 200%, have you thought of how your business will be found via voice search? More than half of adult-age professionals are using their voice-enabled device for searches. While your site should be mobile friendly with conversational text, the biggest advice we give to our clients is to update their Google My Business page. The more current the information in your Google My Business listing is, the more useful and therefore relevant y...our site will be to prospective customers, especially those immensely valuable mobile near me searchers. Even information such as whether parking is available can be persuasive, so make sure that your Google My Business listing is as complete and comprehensive as possible. Extra: Optimizing Ad Campaigns for ‘Near Me’ Searches If you’re advertising your locally focused business using AdWords, there are a couple of additional steps you can take to maximize your visibility in those valuable near me searches, whether users opt to use voice search or a regular search.

Remember, FONT matters. #mindfulmonday #branding

We talk a lot about brand voice in our work with our clients. Perhaps the strongest voice we will ever hear is our own voice. Everyone, register and vote. We are discouraged by recent events and are encouraging everyone to mobilize and register to vote. Link: https://vote.gov/

This day almost two decades ago brought us back together, stronger. May that spirit of unity overwhelm us all today! #neverforget

Intel's new logo loses its swirl (and some of its personality). Intel has rebranded with a new logo (above), aiming to modernize the brand in its first design update since 2006. As with many recent rebrands, the design has been simplified, dropping its circular swirl in favor of a pared back wordmark. It's only the third new look for Intel in its entire 51-year-history, making this a significant refresh but, dare we say it, one that has resulted in a distinct loss of personality. What are your thoughts?

Thank you, Envelopes.com, for selecting our design as the feature design. #design #dentistry

We are now entering an era of smart devices that ONLY work with app subscriptions to control their functions. Manufacturers are innovating products that yield onetjme and residual membership revenue. What will you innovate today? https://herohealth.com

This is one of Nike’s best ads! Great storytelling, staying on brand, and exceptional layering of two different scenes. The message in this layering is also compelling: better together. #youcantstopus #advertising https://youtu.be/WA4dDs0T7sM