Brandastic

How can you really know what people think of your business? Many businesses will use surveys to ask for feedback, but consumers often ignore these because they take a long time to complete. However, over the years, the process of truly understanding what people think of your business has become more refined. ... Today, many companies use a tool called ‘Net Promoter Score’ to better understand their potential for growth and long-term success.

Creating, publishing, and distributing content to targeted audiences (better known as Content Marketing) can often feel overwhelming for a business. Whether it’s your website, blog, social platforms, emails or other places you wish to share content with your audience, it's important to form a Content Marketing Strategy. Some key steps in creating a strategy include:... 1 Know Your Brand Make sure you know your brand tone, messaging, design guidelines to help be the foundation for all your content creation. 2 Know Your Audience Understand your target audiences demographics, interests, goals and pain points. 3 Make SMART goals Create a list of attainable goals you wish to achieve in content marketing and choose specific KPIs you can measure these goals against. 4 Create A System Solidify a content calendar, your priority platforms for sharing content, frequency and times of posting. Make sure you have the right team members involved to help with content creation. 5 Create content Start writing, designing, filming content (doing this in bulk to have ready for a month out or more can be helpful). Make sure you have your audience and goals in mind and everything is cohesive with your brand. 6 Watch and Learn Monitor when you share content and review analytics for what’s working and what’s not. Let this inform you for optimizing your content the next time you create it! #contentstrategytips #contentmarkting #contentplanning

Are One-Page Websites Bad for SEO? In short, yes. Depending on the type of business you run though, it might make more sense for you to have less content on your site. If you want to encourage your site visitors to reach out to you via phone or email, then a one-page website (often known as a single-page website) can be a great way to do this. However, a one-page website can sometimes be a double-edged sword: due to their simplicity, they cause a lot of problems for SEO... rankings. Read more about the pros and cons and when to use a one-page site on our blog: https://brandastic.com/bl/are-one-page-websites-bad-for-seo

If customers can’t find a local business through Google or don’t like what is written about them online, they won’t choose them. For this reason, it’s essential to make sure your customers can find the right information about your local business online. This reality means having correct and consistent listings across multiple directories, business review sites, and social networks. Accurate and updated information is crucial for maintaining a positive online reputation.... Fortunately, software tools are available today to help manage your online reputation and make it simple and easy.

The best thing about display advertising is the variety of ad types you can test out. A business can choose between standard display ads like banner ads, or a range of rich-media alternatives. Rich-media ads use the latest online technology to deliver advanced features such as video, audio, expansion, or polling features. Business owners need to experiment with new types of Display Ads that can capture the target audience’s attention. ... Here is a list of the best types of display ads you can incorporate into your next online marketing campaign.

Most business owners today would agree that you must advertise and promote yourself if you want to grow. Being willing to spend money on paid media, such as online ads, is a requirement in today’s competitive landscape. But, even though you are spending money to attract business, how do you know if your online ads and website content is persuading your audience to buy your product or service? ... One metric that can help track your online ads’ value is Cost Per Acquisition (CPA).

Before you can sell anything to anyone, you need to understand how and why they want to buy it. The better your understanding of your clients needs, and how your solution stacks up against the competitors, the more likely you will move them toward a sale. To help you get more clarity, you can use the consumer decision-making process and how it applies to your company, products, and services.

For almost a decade, Brandastic has worked on hundreds of sites, and have developed 15 unique methods of increasing page views, creating brand trust, and growing online sales. Here are the best ways we've learned to help your visitors stay engaged on your site.

They're the packaged deal. Gorilla Shipper's Hexabox shipper is a patented design engineered to keep wine bottles safe and secure. We are so excited to have added our new logo design for them on their packaging as well as add some new, clean product photography. Gotta love a new branding roll out! #logodesign #packaging #branding

Many companies want to grow their online presence through organic traffic, and backlinks to your site are an excellent way to do it. To grow your SEO success, you need to acquire some referring domains (i.e., other websites) that link back to you. More backlinks will mean more traffic sources, and an increase in unique site visitors and page views. Here's five ideas to boost your search engine rankings and increase visibility with your target audience.

Our client Gorilla Shipper's new logo and branding called for spruced up print collateral. To help give that extra flare we added a texture of gold foil to the logo to give that elegant, personal touch. #graphicdesign #printdesign #printcollateral

In 2020, Digital Marketing is no longer a niche field. To find success and cut through the noise you must stay up to date on all the newest trends and constantly evolve your skills. One of the best ways to advance your knowledge in any subject is to pay attention to the professionals. Luckily there’s a thriving ecosystem of digital marketing influencers who constantly share their knowledge across blogs, social media, keynote speeches, videos, and more.... Here is our list of the Top Digital Marketing Influencers to follow in 2020 and beyond.

Our client Gorilla Shipper's new logo design Swipe to see the transformation! It's a jungle out there. Which is why Gorilla Shipper's goal is to help their clients in the Wine, Spirits, and Beer industry ship products with confidence. We took Gorilla Shipper's decade old logo and revamped the gorilla icon with a modern abstract feel, tightened their nostalgic logo font that brings life and character to the brand, and paired with a color palette that is vibrant, ...yet stands the test of time. A balance of classy and playful, Gorilla Shipper's logo exudes the strength of their product and symbolize their leadership in the industry. We are excited for this new branding chapter for them! #logodesign #branding #graphicdesign