Best Legal Practices

Instagram is one of today’s most popular social media platforms. With one billion active users in 2018, it’s now surpassed other giants like Twitter, Pinterest and LinkedIn. But just like any other social network, following Instagram engagement best practices is a huge part of finding success. A recent report from HubSpot sheds light on what’s working [] The post Instagram Engagement Best Practices in 2019 appeared first on Best Legal Practices.

YouTube had nearly two billion users as of September 2018. Its popularity and widespread use make it a viable marketing platform for businesses across many industries, including law firms. But to get the most out of it, you need to use YouTube Analytics to monitor the performance of your videos. With that said, here are [] The post The Most Critical YouTube Metrics appeared first on Best Legal Practices.

Whether it’s on a smart speaker, a smartphone or even a desktop, voice search is quickly becoming the go-to way to perform search queries. Media company, ComScore even predicts that by 2020, half of all searches will be voice searches. So it’s easy to see why ranking for these searches is such a high priority [] The post The Current State of Voice Search in 2019 appeared first on Best Legal Practices.

Everyone has the desire to feel validated, admired and praised from time to time, even industry influencers. And there’s one particular SEO strategy that revolves around fulfilling that desire. It’s called ego bait. For this post, I’ll discuss the basics of how it works, why it works and how to work it into your law [] The post How to Effectively Build Backlinks with Ego Bait appeared first on Best Legal Practices.

Largely fueled by the prevalence of mobile devices, there’s been a massive spike in the number of local search users in recent years. For this post, I’m going to list some of the more interesting statistics that illustrate the current state of local search and why your law firm should make it a top priority. 97 [] The post These Stats Illustrate the Importance of Targeting Local Search Users appeared first on Best Legal Practices.

A contact page is often an afterthought when compared to other website pages, with many law firms only putting up the basics like their telephone number, email, etc. But that’s a big mistake. As marketing expert, Chuck Price explains, a contact page is the gateway to new business and deserves as much attention as any [] The post How to Optimize Your Contact Page for Search appeared first on Best Legal Practices.

Social media marketing serves multiple purposes. It allows you to boost your law firm’s brand exposure, demonstrate your expertise, build trust, and so on. But at the end of the day, your primary goal is to do one thing bring social media traffic to your legal site. Once they’re on your site, you can [] The post Tips to Bring More Social Media Traffic to Your Legal Site appeared first on Best Legal Practices.

Facebook and Instagram have been two of the top social platforms for awhile now. Facebook of course still reigns supreme when it comes to monthly active users at 2.23 billion. However, Instagram isn’t all that far behind at one billion. One interesting fact that’s recently come to light is that the average time spent on Facebook []

With one billion active users as of mid-2018, Instagram is one of the world’s most popular social networks. And like many other industries, more and more lawyers have learned how to leverage this platform for building trust and generating leads. But to get the most out of your campaign, it’s important to continually assess some [] The post 5 Critical Instagram Metrics for Lawyers appeared first on Best Legal Practices.

With 88.47 percent of the search market share in 2019, Google is one of the first places many legal prospects turn to when searching for a lawyer. And Google My Business (GMB) is the specific platform they use to learn more about law firms. But a recent study from BrightLocal found that GMB doesn’t necessarily [] The post More People Trust Local Business Websites More Than Google My Business appeared first on Best Legal Practices.

The specific acquisition channels you use to generate leads is one of the most critical aspects of your legal marketing. Some are simply better than others. And naturally, the effectiveness of specific tactics can change over time. I recently came across a piece of research entitled the State of D2C Marketing 2019 report from Yotpo [] The post Here Are the Top 3 Acquisition Channels in 2019 appeared first on Best Legal Practices.