Berkeley Pier is closed.

I want to thank you all for the support at the Berkeley Shop the past year and a half. I am no longer affiliated with the shop as of this evening. The Tackle business is a very tough business to be involved with. The potential is there for huge success...the dollars in order to sustain a partnership are not. I ask that you continue to support my partners as they try to make a "go" of it. The friendships I have made are tremendous. The working relationship with the Captains and crew of the charter boats are cherished. The best fleet is right in the Berkeley Marina. Continue to support your fishing addiction by supporting the fleet. On to my next challenge. .....God Bless all.

Hey all...The Happy Hooker is starting the Live Bait Halibut and Striper charters next weekend.......Openings available for Sunday. Call us if you want to be the first on the water for a great weekend on the water. Captain Jim and his crew, Larry the Legend and Mike are ready to put some slab sides in the boat. Call us or message me Shop..... 510-849-2727

Quick Update on Break in.... I posted o ln our other page many thanks for all the support regarding our break in this past week. We will persevere. .....we are open for business. .....we do have product. We are facing a huge void to end the year that we will not make up. On to better things on 2015. If you are on Facebook or Craigslist.......please look for the following items.... Daiwa Surf Rods Phenix Surf Rods Lamiglass Surf Rods AVET reels in the MXL series...all left handed AVET reels in the SX series right handed all colors. MXJ series reels.... Okuma Avenger and Cedros Spinning Okuma Salina reels Shimano Charter Special reels Okuma Trio reels AVET 2 Speed reels Many thanks..all info will be passed on to PD.

We are gearing for Sturgeon Season. Lamp Rey Eel in stock...the "Right" kind! We are also supporting the season by offering No Tax on all Phenix Abys Rods this Saturday.....October 4th. Enter to win a Phenix Hoodie with your Phenix purchase. Thanks for all your support.

Oh heck. ...my buddy Vince Borges from Phenix Rods is on the Bay celebrating his birthday with a monster Shark. The new AXIS rod is more than enough to tame this beast. Check us out at the Berkeley SportFishing Pro Shop. ..we have them in stock.

They have arrived. ...The best insurance policy you can buy to protect those eyes. Our Costa Sunglasses are in stock. Choose from the newest styles. Oh....you will look like a million bucks with the best sunglasses on the market.

The weather is fantastic out here at the Marina. Tons of people taking in the sun and good fishing at the pier. Remember. ..Labor Day we have selected products with No Tax!!!!.. Please mention this ad for the No Tax promo. Have a great weekend.

Great fishing out there. Salmon limits on one of the Charter Boats. Huge rock and Ling.