Bastion Elevate

The quote content is king is originally from an essay Microsoft founder Bill Gates wrote in 1996. In it, he describes the future of the Internet as a marketplace for content. Content is still king in 2020 which is why companies need to have a strategic, well thought out approach to their content strategy. If your company is struggling to decide what to post, where to post and when to post, ask yourself these 3 questions: 1. What is your goal? 2. Who do you want to reach? 3. What tools do I need to reach this goal?

Bastion Elevate is happy to announce that Andrew King has joined as Director of Public Relations. As a former journalist, he brings editorial secrets with him to our agency to better serve our current and future clients. Join us in welcoming Andrew. https://bit.ly/2zlfqdq

This is what our Wednesday looked like. Although conference calls can get tiring, we all enjoy the small human connection we get to have with each other through these calls. Our team is missing in-person meetings and working in an office together. Comment below something you're doing every week to stay connected with your co-workers?

#BastionMonday feature This is Shana Starr, she's our CEO and has a last name that describes her perfectly. (swipe left to see her favorite quote) Shana is the glue of our agency and is always checking in with each employee to see different ways she can help. She has over 20 years of experience in PR and continually shows us how much of a #ladyboss she is with her charm and wit that wins the hearts of everyone she comes across.... Fun fact about Shana: she loves interior design and dabbles with it on the side. Shana inspires all of us to be our best and is the true definition of an inspiring woman that supports other women.

Bastion Elevate & our sister agency Bastion Rare won two American Advertising Federation awards. Each award is in our prospective fields, for Rare their skilled and artful digital engagement strategy was recognized. For Elevate, our creative and out of the box media outreach for K1 speed was acknowledged. We are proud to be apart of this esteemed group of advertising agencies!

Check out our latest Bastion Newsletter that features crisis communication tips from our very own Bastion Elevate CEO, Shanna Starr. https://bit.ly/3bia4gX

In some lighter news, our agency was named a Top PR Firm by Clutch! We also one a few other exciting titles as well! Our team works hard to deliver high quality and engaging work for our clients. We believe in giving ourselves a pat on the back or applause.

We are in uncharted territory. Many companies have never experienced this type of crisis and are wondering what's the best way to navigate this situation. Here are a few tips from our team on things your company can do to keep clients and employees feeling safe. 1. Make sure you're communicating with all of your clients 2. Ask clients, what your team can do to support them during this time 3. Think about running a promotional campaign on various ways to help the community ...4. Touch base with all employees. Make sure they feel included and informed on the company's protocol during this situation 5. Provide employees with advice and the tools they need to work remotely 6. Lastly, make sure your clients and employees know you are there for them See more

1. A PR Agency can provide an outside perspective on how to reach your target audience. 2. You get more than one person. Agencies have a variety of pros with a plethora of skill sets to work on your business. 3. Agencies work with many different businesses, which gives them the knowledge to know what will make your business stand out.

In the digital age we live in, emails can often get missed or misread. Sometimes the best way to communicate with a client is face to face. There's nothing like a little face time, a good cup of coffee and a great conversation to build a lasting partnership.

Happy International Women's Day! Here at Bastion Elevate, we would like to honor a few of our inspiring women clients that are business owners. Why? Because, each of these women didn't take no for an answer and are #girlbosses in their own right. In the words of the great Ruth Bader Ginsburg, "Women belong in all places where decisions are being made. It shouldn't be that women are the exception."

Did you know Instagram is constantly updating its algorithm? The social media giant prioritizes the posts that users engage with most; comments, likes, shares, etc. Makes sense, right? This is super helpful information when managing your online community. Always remember to reply to any comments. The more you engage with your followers, the more likely they are to engage with you. And, voila! Before you know it, you are now recognized as a priority account to that follower and therefore your content will show up more quickly and frequently to that follower. #marketingtips #socialmedia #marketingagency #influencermarketing #marketingguru #marketingstrategy #marketingtip #marketingexpert #publicrelations #marketingtools #digitalmarketing #instagram #pr

It's been a while, so allow us to reintroduce ourselves and tell you a little bit about why we are different! To confront the ever-evolving business landscape, we have gathered the best forward-thinking communicators who understand that the most important part of growing and supporting your brand is to work with you to uncover where the opportunities are hidingand where the new ones can be created. #marketingtips #socialmedia #marketingagency #influencermarketing #marketingguru #marketingstrategy #marketingtip #marketingexpert #publicrelations #marketingtools #digitalmarketing #instagram #pr