Bassett & Partners

Have to admit. We’re a bit puzzled by this innovation. We’re tactile creatures, by nature. We like to touch things. And so much of a user’s experience with a physical object comes from touching it; the texture, the finish, the warmth and coolness of...

The writing's on the wall: EPSN announces it's lost almost 10 million subscribers since 2013. It's a brave new (content) world out there, and the old guards will have to start innovating around ways to maintain impressions in an ever-increasing digital and mobile universe. | http://www.foxsports.com//espn-loses-1-5-million-subscribe

Two very cool exhibits B&P's Andrew Casden recently attended here in the Bay Area. These two shows feature technology-based art and new media installations, with varying degrees of human interaction.

"Revolve" - an impressive piece by Dutch artist Joris Strijbos on display at the Gray Area gallery as part of the Refraction Exhibition. We really enjoyed our visit last week. Please check out our blog post about it! http://blog.bassett.tv | @jorisstrijbosris_strijbos @grayareaorg #techart #mediart #ixd #interaction #design #led #ledart

Wow. What a difference 6 years makes, eh? User-flow for iPhone set-up, 3GS to 6S. #UX #UI #Apple #iPhone

Exciting day at Bassett & Partners / Mindswarms... out with the old and in with the new! Brand new office furniture and desks arrived today! Woo-whooo!! (New office pic coming soon!)

We're starting a new tradition here at Bassett / Mindswarms. #charcuterie Fridays!

Always an exciting day when something you've worked on ships out. Bassett & Partners is thrilled to have been a part of the talented team that brought the Xbox Elite Wireless Controller to the gaming world. | The result of nearly 3 years of thorough design research, cultivating user insights into strategy, and strategy into features. The result is a beautiful piece of functional hardware designed to not only give competitive gamers elite-level playability and control, but to make a statement while doing it. Congratulations to the talented team of researchers, designers, engineers @Xbox who made this vision a reality. | #xbox #xboxone #gaming #controller #design #hardware

We recently released our most recent Briefly out-take! Watch author/illustrator Maira Kalman discuss the importance of day dreaming as part of the creative process: http://bassett.tv/briefly/search/

How might the VW emissions scandal impact future product design? See our latest thought piece from a design strategy angle: http://files.bassett.tv/bpi/POV/Bassett_POV-VW_Design.pdf

Advertisers: how might the VW emissions scandal impact consumers' perceptions of your client's brand? http://files.bassett.tv/bpi/POV/Bassett_POV-VW_Agency.pdf