Avery Murphy

"Passion is energy. Feel the power that comes from focusing on what excites you!" ~Oprah Winfrey

Favorable Rates to Continue... Room demand is likely to return before any kind of pricing power, according to STR’s Freitag, which should be some relief to planners if not hoteliers. "Average daily rate growth was minimal last year, even with the highest demand on record," he points out. "We’re suggesting that room demand will return to 2019 levels in mid-2023," Freitag adds. "But ADR and RevPAR probably won’t bounce back until 2025. Room demand will bounce back long before p...ricing." From Northstar Meetings Group article #facetoface #meetingprofs

"If you take out the team in teamwork, it's just work. Now who wants that?" ~Mathew Wooding Stover Our Rockstars are serious about education, these are resting "work" faces...LOL!... #teamwork #rockstar #hotelsales #rockstarlife

" The New Year stands before us, like a chapter in a book, waiting to be written." ~Melody Beattie... Take some time today to write what the 2021 chapter of your book will be and share it with us in the comments below:

What are your plans for celebration of the close of 2020? Wishing you a groovy New Year's Eve! Stay safe, wear your mask, wash your hand inbetween cocktails and continue to social distance!

Wishing our Jewish friends a wonderful Yom Kippur!

We wanted to share this article and our favorite take-a-way: "It’s easy to neglect your LinkedIn account while you’re employed, but freshening that account up now, when you need it most, is a must. In addition to having a profile for employers and potential connections to view, you can also join event planning-related groups (or whatever group harbors your interests), ask for and provide endorsements from others, and request referrals from those you’ve worked with in the past.... You can reach out to others directly for the sake of connecting with like-minded people, and post and comment so people know that you’re active." #stayrelevant #newjob #continuededucation

When do you plan to travel for business? When do you plan to return to meeting in person with an overnight involved? #hospitalitystrong... #facetoface #hospitalityindustry #grouptravel See more

"...The meetings industry is not going to go away. We just have to get to a place where people are comfortable traveling, comfortable coming to events and comfortable booking them." said Ellyn Nugent, manager of special events for the Field Museum Chicago #hospitalitystrong... #facetoface #GBACSTAR

It all started with a spunky and groovy hotel gal named Michelle Avery Murphy. After spending 13 years working in hotel sales at companies such as, Wyndham, Starwood and Intercontinental, Murphy decided it was time to take her skills, relationships and knowledge and start her own business. This way she could presents all hotels internationally, find the best fit for clients and continue her passion in the hospitality industry. Being her own boss wasn’t such a bad idea either!... Now Murphy is no ordinary entrepreneur. She built her business starting with a big heart, a generous spirit and the gift of fun. With an infections smile and a genuine laugh, Murphy made her mark by building long standing relationships that have earned her a great reputation amongst clients and hoteliers alike. She truly enjoys mentoring Avery Murphy Rockstars, educating hotel sales professionals and meeting planners about the evolving hospitality industry, getting to know her clients on a personal level, being their advocate and having fun in the process is groovy to her. She is hardworking, knowledgeable and a tough negotiator that helps her clients obtain the best value. She started the meeting site selection business with HelmsBriscoe and while there earned the prestigious President’s Club award 5 times. Then in 2009 and with continued success, she launched her first solo venture, Murphy Turgeon LLC. In 2014, the stars aligned again, additional staff was added and Avery Murphy LLC was founded. When not mentoring Rockstars or assisting clients find more hotel choices, Michelle enjoys family and friends, the beach, traveling, speaking engagements, anything purple and living groovy!

Avery Murphy wishing you a Safe and Happy Labor Day!

To all of our meeting planners, when will your groups return to face to face meetings?

The Avery Murphy team has been busy conducting site inspections! We are doing this as part of our training with our new Rockstars. We are also doing this to see how hotels are adjusting so that meeting planners can feel confident and safe bringing their groups back to hotels.... #hospitalitystrong #facetoface

Face Masks Will Be Meetings Attire Safety protocols remain high on the agenda for future events, with more than 80 percent of respondents planning to implement physical distancing, signage, hand sanitizer and other best practices. Seventy percent will mandate the use of face masks as a condition of attendance, and 72 percent will provide masks on-site. More than half (56 percent) will require participants to sign liability waivers to acknowledge possible health risks. Nawn qu...estioned why one-third of respondents don't intend to require masks. "Why are only 70 percent mandating and supplying face masks? Why isn't this 100 percent? What's the reluctance about?" Great questions, please share your thoughts in the comments below:

"The challenges in life are not here to stop us . . . The challenges are here to help us grow . . . A big enough challenge will bring out strengths and abilities you never knew you had." - Alan Arcieri #hospitalitystrong

"The wind does not break a tree that can bend." - Sukuma Proverb "The tree that does not bend with the wind will be broken by the wind." - Mandarin Chinese Proverb... As we dance through this hospitality storm called COVID 19, here have you learned to be flexible?

In this article they share the 6 Virtual Meeting Icebreakers You Need to Know Now. It is a link under virtual events. Ready for a challenge?! Please list the six below in the comments