Adtango

http://www.adweek.com//how-tecate-reached-93-its-hispanic-

Hispanics are twice as likely to share content as non-(i)Hispanics, with each user sharing five times more often. http://ow.ly/wDGBk

" ..there are 17 million Hispanic millennials in the United States today that are between the ages of 18-30 years old, and 76% of U.S. Hispanic adults, with a mobile device, own a smartphone, up from 67% of the overall population." http://ow.ly/vRow4

Portada asked media buyers at corporations and agencies about their views (targeting Hispanic women in English) . What media buyers at Maybelline, Rooms to Go and Haworth Marketing and Media have to say. http://ow.ly/uBLNw

"Hispanics make up nearly 17 percent of the United States population and are among the nation’s fastest-growing demographic groups, according to the Census Bureau, and its buying power is creeping skyward as well. " http://ow.ly/urS32

Capturing the Hispanic Market http://ow.ly/u7taD

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http://www.adweek.com//adv/technology-meets-culture-149178